Snap Map’s new ‘Place Loyalty’ badges will present the spots you go to most frequently

Snapchat is rolling out a brand new “Place Loyalty” characteristic that may present customers once they’re among the many most frequent guests to a spot on Snap Map over the previous 12 months, the corporate introduced on Wednesday.

In case you’re within the high 25% of customers who go to a sure place, you’ll see your rating on the Snap Map and may select to share it with others. You’ll obtain a gold badge if you happen to’re among the many high 1% of holiday makers, silver if you happen to’re high 10% and bronze if you happen to’re high 25%. For manufacturers and chains, Snapchat aggregates visits throughout all areas.

In fact, you’ll solely see these badges if you happen to select to share your location with Snapchat. Moreover, Place Loyalty rankings are solely seen to you, Snapchat says.

The brand new characteristic is yet one more means for customers to interact with the app and encourage them to share their loyalty badges on different social platforms or with mates of their social circle.

Launched in 2017, Snap Map was initially seen as a means for customers to see their mates’ areas and browse public snaps from around the globe. Over time, the characteristic has advanced and now gives methods for customers to uncover native hotspots and discover issues to do. With this new characteristic, Snapchat is giving customers one other technique to work together with the map.

Snapchat introduced final 12 months that Snap Map has surpassed 400 million month-to-month energetic customers.

Snap Map initially gave the social community a aggressive edge over rivals like TikTok and Instagram, however the latter took on Snapchat with its personal “Instagram Map” final 12 months. Instagram hasn’t shared any stats relating to how many individuals use the characteristic, so it’s unknown how precisely it stacks up in opposition to Snap Map.

Provided that Snap Map is one in every of Snapchat’s core merchandise, the social media big typically updates it with new options to draw and retain customers. In 2025, the corporate launched a “Footsteps” characteristic that allows you to see how a lot of the world you’ve explored and monitor the place you’ve traveled.

Snapchat additionally rolled out “Promoted Locations” on Snap Map final 12 months as a means for customers to find new locations. For manufacturers, Promoted Locations gives the flexibility to promote and showcase all of their areas on Snap Map.