Apple’s iPhone gross sales and Companies income had been the celebrities of the present within the tech large’s most up-to-date quarter, however the Mac quietly outperformed — helped by rising demand for AI workloads.
Wall Road buyers had expected to see Mac income within the low $8 billion vary, however Apple reported $8.4 billion within the second quarter ended March 28 — a notable beat for a non-core section of the tech large’s enterprise. As well as, buyers forward of earnings believed that Mac gross sales could be basically flat year-over-year. As a substitute, Mac gross sales had been up 6% on an annual foundation, the corporate instructed buyers. The corporate’s whole income was $111.2 billion, a 17% improve from the identical interval final 12 months.
Apple chalked up a number of the Mac development to latest product launches, together with the well-received MacBook Neo. Nevertheless, these enjoyable, colourful computer systems had been solely on sale for a number of weeks after the March 4 preorders started. Realistically, most items shipped mid- to late March, and a few demand might have been pushed into April as sure fashions offered out.
Apple CEO Tim Prepare dinner instructed analysts on the corporate’s Q2 earnings name on Thursday that buyer demand for the Neo was “off the charts” and better than Apple had anticipated. He additionally famous that Apple set a document within the quarter for purchasers new to the Mac, partly because of the Neo.
Prepare dinner attributed the Mac gross sales development to the usage of the platform for working native AI fashions, like OpenClaw — one thing that took Apple considerably abruptly as Mac mini and Mac Studio units sold out in recent weeks.
“Each of those are wonderful platforms for AI and agentic instruments, and the client recognition of that’s taking place quicker than what we had predicted, and so we noticed larger than anticipated demand,” Prepare dinner mentioned of those Mac gross sales. He additionally famous that the Mac mini was the top-selling desktop in China — a market that’s been in an OpenClaw frenzy as of late.
Nonetheless, Mac income was flat on a quarter-over-quarter foundation, suggesting this new demand has but to scale. Prepare dinner mentioned it might take Apple “a number of months” to achieve supply-demand steadiness on the Mac mini and Studio fashions.
Techcrunch occasion
San Francisco, CA
|
October 13-15, 2026
“We’re not on the level the place we’re saying this [constraint] goes to finish anytime quickly. And it’s not due to an issue, per se, aside from we simply under-called the demand,” Prepare dinner defined.
Enterprise demand for the Mac was additionally at play. Apple pointed to a few bigger firms, together with Perplexity, that had turned to Mac as their most well-liked platform for constructing enterprise-grade AI assistants.
He additionally mentioned Apple was “provide constrained on the MacBook Neo,” and has even seen faculty methods, like Kansas Metropolis Public Colleges, dropping Chromebooks for the Neo.
While you buy by way of hyperlinks in our articles, we might earn a small fee. This doesn’t have an effect on our editorial independence.
