YouTube is rolling out a brand new AI-powered playlist-generation function that permits Premium customers on iOS and Android to make use of textual content prompts to create playlists.
Customers can go to the Library tab, faucet the “New” button, and choose the “AI playlist” choice to get began. They’ll then use textual content or voice to enter the immediate of their selection, akin to “raging demise steel,” “unhappy publish rock,” “progressive home combine for a chill celebration,” “indie pop” or “90s traditional hits,” to construct a playlist.
YouTube has been toying round with utilizing AI to create playlists for some time. In July 2024, the corporate was testing a function to let folks create customized radio stations utilizing prompts within the U.S.
Different rival streaming companies like Spotify, Amazon Music and Deezer, have additionally rolled out AI-powered playlist or radio creation options.
YouTube has been making an attempt to make its Premium plan extra enticing to customers. Earlier this week, the corporate began proscribing free users from viewing song lyrics on the YouTube Music app. The corporate advised TechCrunch that the restriction was an experiment it was operating “with a small share of ad-supported customers,” and that track lyrics can be found to the overwhelming majority of free customers.
Google has seen an uptick in its subscription enterprise, and YouTube is a key a part of that division. Earlier this month, the corporate mentioned it now has 325 million paying customers throughout Google One and YouTube Premium.
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June 23, 2026
