Health wearable maker Whoop is launching a brand new panel targeted on ladies’s well being by way of its Whoop Labs blood testing service. The corporate can also be including a brand new function to its app that surfaces details about hormonal modifications throughout menstrual cycles.
The startup stated the panel consists of 11 blood biomarkers that may give insights into facets equivalent to cycle regulation and hormonal transitions: Anti-Müllerian Hormone (AMH), Progesterone, Prolactin, and Thyroid Peroxidase Antibodies (TPOAb), Free T4, Free T3, Leptin, Vitamin B12 (Cobalamin), Folate, Magnesium, and Phosphate (as Phosphorus).
The corporate claims measuring these biomarkers will assist customers perceive extra about perimenopause, thyroid operate, nutrient sufficiency, and bone metabolic resilience, when paired with knowledge on exercise, sleep, and restoration.
The check shall be obtainable to customers for buy from subsequent month. When Whoop launched its blood testing service in September 2025, it had over 350,000 folks on the waitlist.
In the meantime, the Whoop apps’ new Hormonal Symptom Insights and Predictions function creates a mannequin of hormonal modifications over menstrual cycles based mostly on earlier knowledge. It makes use of this mannequin to foretell potential date home windows for the subsequent interval, give insights into cycle lengths, interval size and irregularities, and element particular person symptom patterns.
The corporate stated it may possibly tie insights from this function into lab outcomes to type biomarker outcomes into ‘optimum,’ ‘adequate,’ or ‘out of vary’ classes.
Whoop additionally launched a new menstrual cycle white paper to offer insights into the corporate’s modeling behind these new options.
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Health wearable corporations have these days been engaged on including extra options and companies catering to ladies’s well being to handle demand from this long-underserved a part of the userbase. Earlier this month, good ring maker Oura launched a brand new AI mannequin targeted on ladies’s well being, together with a chatbot that would supply insights on well being knowledge and reply questions.
Whoop stated on Tuesday that it noticed a 150% enhance in ladies utilizing its merchandise in comparison with a 12 months earlier, making up its fastest-growing person section. The corporate famous that girls have interaction 30% extra with its Whoop AI function.
In October 2025, Oura’s chief business officer, Dorothy Kilroy, informed TechCrunch that the corporate’s fastest-growing person base was ladies of their twenties.
