A federal district courtroom in Northern California dominated in favor of Cameo, a platform that permits customers to get personalised video messages from celebrities, and ordered OpenAI to cease utilizing “Cameo” in its merchandise and options.
OpenAI was utilizing the “Cameo” title for its AI-powered video technology app Sora 2. Customers might use that characteristic to insert digital likenesses of themselves into AI-generated movies. In a ruling filed Saturday, the courtroom mentioned the title was comparable sufficient to trigger consumer confusion, and rejected OpenAI’s argument that “Cameo” was merely descriptive, discovering that “it suggests somewhat than describes the characteristic.”
In November, the courtroom granted a brief restraining order to Cameo and stopped OpenAI from utilizing the phrase. The AI firm then renamed the feature to “Characters” after that order.
“Now we have spent almost a decade constructing a model that stands for talent-friendly interactions and real connection, and we wish to say that ‘each Cameo is a industrial for the subsequent one.” Cameo CEO Steven Galanis mentioned in an announcement.
“This ruling is a vital victory not only for our firm, however for the integrity of our market and the hundreds of creators who belief the Cameo title. We’ll proceed to vigorously defend our mental property towards any platform that makes an attempt to commerce on the goodwill and recognition we’ve got labored so exhausting to ascertain,” he famous.
“We disagree with the grievance’s assertion that anybody can declare unique possession over the phrase ‘cameo,’ and we sit up for persevering with to make our case,” an OpenAI spokesperson instructed Reuters in response to the ruling.
OpenAI has been concerned in a number of mental property circumstances in latest months. Earlier this month, the corporate ditched “IO” branding round its upcoming {hardware} merchandise, in response to courtroom paperwork obtained by WIRED. In November, digital library app OverDrive sued OpenAI over its use of “Sora” for its video technology app. The corporate can also be in authorized disputes with numerous artists, creatives, and media teams in numerous geographies over copyright violations.
Techcrunch occasion
Boston, MA
|
June 23, 2026
