Snapchat announced on Wednesday that it’s internet hosting its first-ever awards present on March 21. The social media big says the awards present, referred to as “The Snappys,” is designed to rejoice “the creators shaping tradition on Snapchat.”
Creators will obtain awards like “Highlight MVP,” “Greatest Storyteller,” and “Breakout Creator of the 12 months,” alongside awards throughout style, magnificence, sports activities, music, meals, and video games. Extra classes embrace collaboration, comedy, and cultural impression.
“Collectively, these honors mirror the various methods creators spark conversations, construct group, and outline tradition on Snapchat,” the corporate wrote in a blog post. “The Snappys reinforces Snapchat’s ongoing dedication to celebrating creators not simply as customers, however as artists, entertainers, and cultural leaders.”
Snapchat is the newest social media platform to launch awards for creators. Meta-owned Instagram launched a brand new “Ring” award final October to acknowledge creators around the globe. Instagram introduced the 25 winners on-line, and every winner acquired a bodily customized ring designed by English designer Grace Wales Bonner, together with a digital golden ring round their Instagram profile.
In November, TikTok launched its first-ever TikTok Awards present within the U.S. Like Snapchat, Instagram handed out category-specific awards, like “Creator of the 12 months,” “Video of the 12 months,” “Muse of the 12 months,” “Breakthrough Artist of the 12 months,” and extra. It’s price noting that TikTok has additionally hosted awards exhibits in different international locations, together with Germany, Mexico, and Korea.
Snapchat’s awards are extra in keeping with TikTok’s, as it’ll additionally host a conventional awards present the place the winners will likely be revealed stay on the occasion. The corporate says the present will convey collectively “creators, trade leaders, and particular company.” One of many “particular company” is DJ Khaled, who will likely be receiving Snapchat’s “Lifetime Achievement Award.”
By launching awards, Snapchat and its rivals are positioning themselves as extra than simply social media apps and as notable gamers within the leisure trade.
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The Snappys will likely be hosted by comic and creator Matt Good friend and can happen at Snap‘s Santa Monica headquarters. Snapchat says it’ll launch extra particulars, together with lists of nominees, within the coming weeks.
