SeatGeek and Spotify crew as much as supply live performance ticket gross sales contained in the music platform

SeatGeek announced on Wednesday a brand new integration with Spotify, bringing a seamless ticket-buying expertise for Spotify customers. 

Now when Spotify customers browse an artist’s web page or upcoming tour dates, they are going to see ticket hyperlinks powered by SeatGeek for concert events at these taking part venues, permitting for a streamlined buy course of.

At present, the combination is on the market for a choose group of venues the place SeatGeek serves as the first ticket vendor. Particularly, it covers SeatGeek’s 15 main U.S. venue companions, together with State Farm Stadium in Glendale, Nissan Stadium in Nashville, and AT&T Stadium in Arlington. (So, though SeatGeek is a significant participant within the secondary ticketing house, this integration is unique to venues the place it operates as the first ticketing platform.)

It is a strategic win for SeatGeek. With direct placement within the Spotify app, SeatGeek is positioned to succeed in thousands and thousands of energetic music followers as they uncover upcoming occasions, rising the possibilities of changing listeners into ticket patrons.

Though SeatGeek has made important strides within the house, it continues to face competitors from heavyweights Ticketmaster and AXS. 

These rivals command a higher share of the ticketing market, bolstered by long-term contracts with many prime venues and occasion organizers. It’s estimated that Ticketmaster alone companies 53 of the highest 68 U.S. arenas. Even Barclays Heart, which switched from Ticketmaster to SeatGeek in 2021, quickly reversed course lower than a 12 months right into a seven-year settlement and ended the deal to return to Ticketmaster.

Notably, the newest partnership follows Spotify’s announcement that it has helped artists generate over $1 billion in ticket gross sales by linking followers with stay occasions via its ticketing companions. The corporate works with greater than 45 ticketing partners, together with Ticketmaster, AXS, Eventbrite, DICE, and Bandsintown. 

Spotify beforehand experimented with direct ticket gross sales in 2022.

This additionally isn’t SeatGeek’s first time teaming up with a well-liked app. The corporate partnered with Snapchat in 2018, permitting customers to purchase tickets instantly throughout the social app.

Individually, Spotify’s newest earnings name occurred final week, the place the corporate reported having greater than 750 million month-to-month customers and 290 million paid subscribers. Spotify tasks these numbers will rise to 759 million customers and 293 million paid subscribers within the present quarter, highlighting its continued deal with profitability.