Beginning this week, Perplexity subscribers could have a brand new agentic device at their disposal.
Perplexity Pc, within the firm’s phrases, “unifies each present AI functionality right into a single system.” Extra particularly, Perplexity says it’s a pc consumer agent that may execute advanced workflows independently utilizing 19 totally different AI fashions, even creating subagents to deal with particular issues.
The device is accessible now, solely on the corporate’s highest subscription tier, the $200/month Perplexity Max. It runs completely within the cloud, which could spare it among the safety considerations of different agentic instruments like OpenClaw.
TechCrunch hasn’t executed a hands-on demo of the brand new device, however in example workflows on Perplexity’s web site, it’s proven dealing with duties that contain accumulating statistics, monetary, or authorized knowledge; creating evaluation; and sharing its findings as completed web sites or visualizations.
Perplexity invited the press to a background briefing with executives final week to debate the product and lay out the agenda for the 12 months. The occasion was meant to incorporate an illustration of the device, however the firm canceled the demo due to flaws discovered within the product hours earlier than the occasion.
This device represents the evolution of Perplexity, which made a splash early within the AI increase by wrapping frontier fashions in acquainted consumer interfaces, significantly its search-engine-like reply service. It then moved on to launch its Comet internet browser final summer time. Opponents like Google have now modified their merchandise to be extra like these constructed at Perplexity, one govt mentioned, however that’s a risk as a lot as a praise.
The corporate is altering in response to a shifting ecosystem: One of many first AI firms to supply promoting, it deserted that enterprise late final 12 months, saying final week that it undermined customers’ belief of their solutions’ accuracy. However Perplexity’s whole consumer base — within the tens of hundreds of thousands of customers — pales compared to that of OpenAI, which claims 800 million weekly customers and started testing adverts in ChatGPT this 12 months.
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Now, Perplexity executives say they’re aiming for a extra boutique set of customers, with merchandise that serve folks making “GDP-moving choices.” Executives within the briefing, who requested to not be recognized by title, described prioritizing enterprise subscriptions, significantly for deep analysis.
“You don’t hear us speak about MAUs ever, as a result of we’re not really on a mission to get as many customers as attainable,” one govt mentioned.
Perplexity not too long ago launched a brand new benchmark for advanced analysis duties, known as Draco, the place (no shock) its personal deep analysis providing beats out rivals like Gemini.
Perplexity says it’s not reliant on different firms’ APIs for its internet index and now has its personal AI-optimized search API. However the firm is doubling down on packaging frontier fashions in a consumer-friendly consumer expertise, arguing that there’s worth in orchestrating a number of third-party LLMs to acquire essentially the most cost-effective and correct solutions to queries.
“Multi-model is the long run,” one Perplexity exec argued. Fashions, of their view, are specializing, not commoditizing. The corporate has discovered that its customers incessantly swap between fashions to acquire the outcomes they’re on the lookout for, with December 2025 queries for visible outputs most frequently despatched to Gemini Flash, software program engineering executed in Claude Sonnet 4.5, and medical analysis in GPT-5.1.
If one LLM is best at coding duties and one other does a greater job drafting advertising copy, Perplexity’s software program can robotically select the best one. One other instance, executives mentioned, is operating Perplexity’s personal modified open supply Chinese language-built LLMs to reply queries extra cheaply, a method the corporate received dinged for hiding from its prospects final 12 months. However executed transparently, the method might show an environment friendly approach to optimize LLM queries.
The corporate additionally affords customers the chance to question a number of fashions directly, in a function known as Mannequin Council. However the unit economics of providing a number of queries at flat subscription charges aren’t completely clear.
Nonetheless, with out costly infrastructure initiatives on its books and with, the executives claimed, excessive margins on consumer charges, Perplexity believes it should stay aggressive by allocating tokens to one of the best mannequin for a objective.
And there may be extra on the horizon: Perplexity Comet browser is coming to iOS subsequent month, and the corporate is planning a builders convention, Ask, on March 11 in San Francisco to advertise third-party use of its API.
One govt mentioned that as a substitute of the day prior to this’s variety of queries every morning, he was now the latest income metrics. At the very least some prospects are noticing a brand new concentrate on the underside line, with the Perplexity subreddit that includes frequent complaints of recent charge limits on free and subscription product tiers.
Nonetheless, the execs on the briefing dismiss such complaints: “Any discussions on the free tier being made worse or rate-limited is totally false,” one mentioned.
