Peacock is making a transparent wager on two issues: AI and mobile-first leisure.
Primarily based on what the streamer previewed at a press occasion yesterday, Peacock’s cellular app is about to look an entire lot extra like a mixture of TikTok, an informal gaming hub, and a streaming service.
From an AI-powered “Bravoverse” vertical video expertise narrated by a digital avatar of TV host Andy Cohen to vertical reside NBA broadcasts and cellular video games, Peacock is rolling out a number of new options designed to maintain viewers entertained on their telephones even longer.
The largest reveal was a brand new characteristic known as “Your Bravoverse,” aimed toward viewers deeply immersed in Bravo fandom, dwelling to addictive actuality franchises like “The Actual Housewives” and “Vanderpump Guidelines.”
The characteristic pulls short-form clips from greater than 5,000 hours of Bravo footage and stitches them into personalised playlists. One of the best half (arguably) is that your information shall be a generative AI avatar of Andy Cohen, the well-known reunion host for “The Actual Housewives” franchise.
Customers will begin the expertise by choosing their favourite Bravo exhibits and iconic moments. From there, the AI builds a customized stream of clips. Then Cohen’s avatar acts because the narrator, introducing moments, connecting storylines, and even surfacing new exhibits viewers won’t have watched but.
Behind the scenes, Peacock says the system makes use of pc imaginative and prescient to determine key storylines and moments throughout its library. AI brokers educated on Bravo fan conduct assist decide what viewers care about most, whereas the platform stitches clips collectively throughout seasons and franchises. The outcome, in line with Peacock, is greater than 600 billion doable viewing variations.
If Peacock needed a passionate fanbase to check AI storytelling on, Bravo viewers would be the good viewers. Followers of the franchise are famously devoted, and actuality TV creates the proper bite-sized clips to begin with. Based on the corporate, the typical Bravo viewer watches about 24 hours of Bravo content material per thirty days, whereas a few of the most devoted followers watch as much as 75 episodes month-to-month.
“Your Bravoverse” launches on cellular this summer time, with lounge gadgets anticipated later.
Moreover, Peacock is experimenting with new methods to observe reside sports activities on cellular. The corporate introduced that followers will quickly be capable of stream reside video games in a vertical format, powered by AI-driven real-time cropping optimized for cellphone screens.
The characteristic will debut in beta throughout NBA video games this spring. Customers will discover the vertical broadcasts inside Courtside Live, a cellular viewing characteristic Peacock launched through the 2026 NBA All-Star Sport. Courtside Stay permits viewers to change between a number of digicam angles alongside the primary broadcast, making a extra immersive method to comply with the motion.
This builds upon its short-form video characteristic launched final 12 months. The feed surfaces clips from throughout Peacock’s catalog, together with TV exhibits, films, sports activities, and information. This summer time, the corporate plans to broaden the characteristic by giving vertical video its personal devoted part within the app, a transfer clearly impressed by TikTok, Instagram Reels, and YouTube Shorts, as streaming platforms more and more compete with social media for viewers’ consideration.
Peacock isn’t alone in exploring short-form video. Disney+ launched its personal cellular short-form feed for U.S. customers on Thursday, which options scenes and moments from its exhibits and movies. Netflix has additionally stated it plans to broaden its short-form video options to advertise new unique video podcasts.
This additionally isn’t Peacock’s first experiment with AI. In the course of the 2024 Summer time Olympics, the platform launched a generative AI recap that created personalised 10-minute summaries of yesterday’s occasions, narrated by an AI voice modeled after sports activities announcer Al Michaels.
The corporate can be increasing its cellular gaming lineup after introducing mini-games within the app final 12 months.
The streamer is launching two new thriller video games, Regulation & Order: Clue Hunter and Public Eye, which each come from AI gaming startup Wolf Video games, co-founded by Elliot Wolf, the son of “Regulation & Order” creator Dick Wolf. NBCUniversal announced a partnership with Wolf Video games in October to construct immersive video games, which contain gathering clues and utilizing an AI assistant to assist resolve crimes.
Plus, Peacock is including a each day trivia expertise primarily based on the long-lasting recreation present Jeopardy!. The title joins present video games on the app, resembling Wheel of Fortune and Day by day Swap.
All these updates trace at an even bigger technique for Peacock. As an alternative of competing purely as a conventional streaming service, the platform is attempting to reshape its app into one thing rather more interactive. The shift comes because the service appears for brand new methods to drive engagement and progress.
Whereas Peacock not too long ago added subscribers, the platform continues to be working at a loss. Peacock has grown to 44 million subscribers, up from a plateau of 41 million subscribers that lasted for 3 consecutive quarters final 12 months. Nevertheless, the streamer reported a $552 million loss in This fall 2025.
