Nothing, the {hardware} firm backed by Tiger International, is opening its first retail retailer in India, its largest market. The shop is situated in Bengaluru, the place a big chunk of Nothing’s userbase in India is concentrated, the corporate stated.
The brand new, two-storied location will showcase Nothing’s merchandise and different initiatives. Prospects can even have the ability to purchase {hardware} merchandise and different merchandise from the shop and have choose objects personalized.
“We wished to create a enjoyable house. It’s type of impressed by all of the elements which might be associated to the model. As an example, the manufacturing facility: in the event you purchase a product, there’s like a manufacturing line the place the product comes out. We additionally present machines the place telephones undergo testing, like USB port testing or water resistance testing. So we simply wished to deliver that world collectively,” the corporate’s co-founder and CEO Carl Pei stated.
The shop will characteristic merchandise from each Nothing and CMF, its price range model, which it spun off final yr. Notably, CMF is headquartered in India and has a three way partnership with native Indian ODM (authentic design producer), Optiemus.
Pei talked about that each manufacturers are differentiated when it comes to the merchandise they provide, which fall in numerous worth ranges, in addition to the viewers they aim.
“Nothing is extra area of interest with a better worth. CMF is extra [targeted towards] mass. You recognize it’s mass, nevertheless it’s not like simply off-the-shelf rebrand merchandise that often what happens on this worth level. They’re additionally merchandise that we put a variety of care into,” he stated.
India has been Nothing’s strongest market, with over 2% market share in smartphones, analyst agency IDC instructed TechCrunch final yr. It additionally famous that Nothing was the fastest-growing model within the nation in Q2 2025, with 85% progress in shipments year-over-year.
Different {hardware} makers are constructing aspirational retail shops in India, too. Apple is about to open its sixth store in the country this month, located in Borivali, Mumbai, as an example.
That is the primary Nothing retailer exterior of London, the place the corporate is headquartered. The startup stated that it plans to open two extra shops in Tokyo and New York, however didn’t present timelines for openings.
The corporate raised $200 million in Sequence C funding at a $1.3 billion valuation final yr, led by Tiger International, together with traders like GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry. Nothing has raised $450 millon to this point.
