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    AI

    Nothing CEO Carl Pei says smartphone apps will disappear as AI brokers take their place

    Naveed AhmadBy Naveed Ahmad19/03/2026Updated:19/03/2026No Comments4 Mins Read
    Carl Pei Nothing


    Carl Pei, co-founder and CEO of Nothing, is imagining a future past the iPhone — and it’s a tool powered by AI brokers, not working apps.

    “When it comes to AI in software program, I feel folks ought to perceive that apps are going to vanish,” mentioned Pei, whose shopper electronics model makes distinctive smartphones and different equipment. “So, in case you’re a founder or a startup and your app is like the place the core worth lies, that shall be disrupted whether or not you prefer it or not.”

    Pei made these feedback throughout an interview on the SXSW convention in Austin on Wednesday.

    The founder has talked about an AI-first system earlier than, as this imaginative and prescient helped the corporate shut its $200 million Collection C funding spherical final 12 months. On the time, Nothing was pitching the thought of a brand new sort of smartphone utilizing AI and personalization expertise that’s correct sufficient for its customers to not really feel they needed to go behind the AI and double-check its output.

    At SXSW, Pei expanded on his imaginative and prescient for the AI-first system and the steps wanted to get there.

    The preliminary step, which is being examined by some firms right now, is an AI characteristic that may execute a command on the customers’ behalf, like reserving flights or accommodations. Pei, nonetheless, dismissed this step as being “tremendous boring.”

    The following step is the place issues may get extra fascinating, because the AI begins to study a person’s intentions long-term. As an illustration, in case you wished to be more healthy, the system may offer you nudges that will help you accomplish your targets.

    “I feel it will get much more highly effective when it begins surfacing solutions for you; you don’t must manually give you an thought…when the system is aware of us so properly, it would give you issues that we don’t even [know] we wished,” Pei defined, evaluating this idea to one thing like ChatGPT’s reminiscence characteristic.

    In describing how he pictured an AI-first smartphone, Pei mentioned it might be a tool that may do issues for you without having to be commanded to.

    “The present means we use telephones could be very old-school. It’s pre-iPhone…there was Palm Pilots and PDAs again within the day. And if you concentrate on the person expertise, it’s nonetheless very related,” Pei mentioned. “You might have lock screens, residence screens, apps. You browse totally different apps. Every app is sort of a full-screen factor. There’s some sort of app retailer that means that you can obtain extra apps. So it hasn’t actually modified for like, 20 years.”

    This annoyed him as a result of the expertise customers are utilizing has developed fairly a bit, however the merchandise we use haven’t. Even easy duties have us leaping by a number of steps, he defined.

    “It’s very arduous to get issues executed on a cellphone,” Pei mentioned. “Let’s say we wish to seize espresso. That’s an intention. However to execute that intention, we have now to undergo so many alternative steps and so many alternative apps. It’s in all probability like 4 apps to seize espresso with any person — some messaging app, some sort of maps, Uber, calendar.”

    He continued: “I feel the way forward for smartphones or working techniques ought to simply be: ‘I do know you very properly, and if I do know your intention, I simply do it for you,’ as an alternative of getting to undergo all of the apps manually.”

    “It ought to simply do it by AI,” he mentioned.

    This additionally means units would have an interface that’s not targeted on apps for people to navigate, however would as an alternative characteristic an interface designed for the AI agent to make use of.

    That doesn’t imply apps are going away within the near-term, Pei cautioned. Nothing’s personal working system even permits customers to vibe code their very own mini apps right now. However finally, the AI will want to have the ability to use the “app” in a frictionless means, not making an attempt to imitate human contact on the smartphones by transferring by menus and tapping choices.

    “That’s not the long run. The long run will not be the agent utilizing a human interface. You must create an interface for the agent to make use of. I feel that’s the extra future-proof means of doing it,” Pei mentioned.



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    Naveed Ahmad

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