Netflix is reportedly in talks to license video podcasts distributed by iHeartMedia, in accordance with Bloomberg. iHeartMedia’s podcast portfolio consists of exhibits like “The Breakfast Membership,” “Las Culturistas,” “Jay Shetty Podcast,” and “Stuff You Ought to Know.”
Netflix is searching for exclusivity, which implies video podcasts that it licenses from iHeartMedia may now not be uploaded to YouTube. It’s value noting that if a deal does come collectively, iHeartMedia won’t license its whole podcast catalogue to the streaming service.
The information comes a number of weeks after Netflix signed the same cope with Spotify that may carry a curated choice of sports activities, tradition, life-style, and true crime podcasts from Spotify Studios and The Ringer to Netflix.
Underneath the Spotify deal, podcasts obtainable on Netflix will likely be faraway from YouTube however stay on Spotify. A few of Spotify’s largest exhibits, together with “The Joe Rogan Expertise,” will stay on YouTube.
For Netflix, these video podcast offers will give it a brand new solution to higher compete with YouTube, which is the most-watched platform for video podcasts after surpassing 1 billion month-to-month energetic podcast viewers earlier this yr.