The Movement Image Affiliation (MPA) has despatched Meta a cease-and-desist letter demanding that it cease utilizing the time period “PG-13,” as first reported by The Wall Street Journal.
Final month, Meta introduced that teenagers on Instagram would, by default, solely see content material that adheres to PG-13 film scores. Two weeks later, the MPA despatched Meta a cease-and-desist letter, asserting that Meta’s declare that content material on teen Instagram accounts would observe PG-13 pointers is “actually false and extremely deceptive.”
The corporate states that its movie-rating system can’t be in comparison with Meta’s content material restrictions, which it says “seem to rely closely on synthetic intelligence.”
“The MPA has labored for many years to earn the general public’s belief in its ranking system,” stated the letter. “Any dissatisfaction with Meta’s automated classification will inevitably trigger the general public to query the integrity of the MPA’s ranking system.”
In response to the letter, Meta said that it hasn’t claimed its teen accounts have been licensed by the MPA or formally PG-13 rated. Moreover, the corporate says its content material restrictions are “guided” by PG-13, fairly than immediately linked to the MPA. Meta additionally says its use of the time period qualifies as truthful use.
