Apple hosted its new {hardware} occasion immediately, releasing its iPhone 17 lineup, together with updates for the Apple Watch and AirPods. For the iPhone 17 fashions, updates included bigger screens and an improved digicam system, in addition to the introduction of an ultra-thin iPhone Air that replaces the Plus mannequin.
And the corporate could also be saying extra new {hardware} quickly, with Bloomberg’s Mark Gurman reporting {that a} new iPad Professional, an up to date Imaginative and prescient Professional, up to date AirTags, a brand new Apple TV, a brand new HomePod mini, and up to date MacBooks are coming in both 2025 or the primary half of 2026.
iPhone 17, 17 Professional, and 17 Professional Max
The iPhone 17 acquired a makeover to align extra intently with the Professional fashions. It incorporates a barely bigger 6.3-inch display, which is a rise of 0.2 inches in comparison with the iPhone 16. It additionally has a 120 Hz show, a considerable improve from the present 60 Hz. The telephone additionally has a 48-megapixel ultrawide digicam.
It is available in new colours: lavender, mist blue, black, white, and sage.
The Professional’s upgrades are primarily on the again of the telephone. The three rear cameras are actually organized in an oblong bar that extends from one fringe of the machine to the opposite. The flash, mild sensor, and microphone are positioned far to the correct facet. The place the MagSafe charger is, the Apple emblem is centered for aesthetic causes.
Notably, the iPhone 17 Professional switched supplies, changing the titanium band across the display with aluminum.
The iPhone 17 begins at $799 and has a base storage of 256GB. In distinction, the iPhone 16 began at $699 for 128GB. The Professional mannequin prices $1,099, and the Professional Max is $1,199.
Techcrunch occasion
San Francisco
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October 27-29, 2025
Whereas the occasion’s major focus was on the iPhones, Apple introduced new telephone instances as a bonus. Referred to as “TechWoven” instances, these function a better high quality woven materials in comparison with the discontinued “FineWoven” line of cloth instances Apple launched in 2023.
Lacking from the keynote was any point out of an AI-enhanced Siri, which places Apple approach behind Google and its rivals.
iPhone Air
The most important announcement on the occasion was the debut of Apple’s slimmest telephone ever, the iPhone Air, which replaces the iPhone Plus.
This machine has a profile thickness of 5.6 mm, making it about 0.08 inches thinner than present iPhones. It additionally incorporates a 6.6-inch display and a 120 Hz ProMotion show. The machine is eSIM solely, which helps the product preserve its glossy design.
This transfer seems to be Apple’s response to the pattern of slimmer smartphones, following within the footsteps of different firms like Samsung and Huawei. The iPhone Air may doubtlessly outshine the Samsung Galaxy S25 Edge, which measures 5.8 mm thick. Moreover, it could pave the best way for Apple’s long-rumored foldable telephone, predicted to launch in September 2026.
The machine is priced at $999 and shall be obtainable in black, white, sky blue, and light-weight gold.
Apple Watch Sequence 11, Extremely 3, and SE 3
After a two-year wait, Apple introduced the Apple Watch Extremely 3, which incorporates sooner charging speeds, 5G help, and satellite tv for pc connectivity. The watch additionally incorporates a bigger show.
Nevertheless, one of the vital thrilling upgrades for each the Extremely 3 and Sequence 11 is the incorporation of blood pressure-monitoring capabilities. This function notifies customers if their blood strain ranges are too excessive or too low.
The third-generation Apple Watch SE, in the meantime, didn’t obtain main updates, except for an always-on show, because of a sooner S10 chip.
Costs for the watches are $249 for the Apple Watch SE 3, $399 for the Sequence 11, and $799 for the Extremely 3.
AirPods Professional 3
After the discharge of the AirPods Professional 2 in 2022, it’s about time for an improve. The AirPods Professional 3, priced at $249, options smaller earbuds, improved audio, and a brand new heart-rate-sensing function. It additionally options reside translation expertise, powered by Apple Intelligence, to assist customers translate international languages in actual time.
This story has been up to date.