Instagram has grown to three billion month-to-month energetic customers, in response to bulletins by Meta CEO Mark Zuckerberg and Instagram Head Adam Mosseri.
This can be a notable milestone for the Meta-owned platform, which hit 1 billion customers again in 2018.
“In the event you take a look at the previous few years, virtually all of our development has been pushed by DMs, Reels, and proposals,” Mosseri mentioned in an Instagram video. “Due to that, we’re going to proceed to deal with these merchandise and reorient the app extra round DMs, Reels, and proposals over the following couple of months.”
Whereas the emphasis on short-form video and proposals from accounts customers don’t observe has pushed development on Instagram, these adjustments have sparked some frustration amongst customers who’re extra fascinated by seeing pictures or different content material from individuals they already know.
Within the subsequent few months, Mosseri mentioned, Instagram will check a approach for customers to fine-tune the algorithm that recommends content material on Reels — later, this characteristic might lengthen to different feeds on Instagram.
In line with an early model of the characteristic that Mosseri shared, customers will have the ability to toggle subjects that the app thinks they’re fascinated by.
Based mostly in your exercise, Instagram might determine to indicate you content material round subjects like faculty soccer, movie pictures, and chess, for instance — but when your favourite staff is struggling and also you’re rising weary of faculty soccer reels, you may take away that subject out of your algorithm. Instagram additionally plans to edit the underside navigation bar of the app to interchange the button for importing content material with a extra direct hyperlink to your DMs.
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As Meta faces ongoing legal challenges on the alleged anticompetitive nature of its WhatsApp and Instagram acquisitions, the trial has surfaced inside emails that reveal extra concerning the tensions between Fb and Instagram. Instagram has grown extra culturally related than Fb, and whereas Meta advantages an amazing deal from that, Zuckerberg has expressed considerations that Instagram’s rise is contributing to Fb’s decline in reputation. As Fb turns into much less common amongst youngsters, Meta has spent the previous few years strategizing find out how to make Fb cool once more.