A lot of Silicon Valley has spent years chasing mega-rounds and buzzy AI offers. In the meantime, Stacy Brown-Philpot is operating Cherryrock Capital like a throwback to enterprise capital’s earlier days, writing smaller Sequence A and B checks to founders that bigger companies routinely overlook.
The previous TaskRabbit CEO and decade-long Google veteran launched Cherryrock a 12 months in the past after seeing what she calls a persistent hole: entry to capital for “underinvested entrepreneurs” constructing software program corporations on the essential progress stage.
“After I left TaskRabbit, I took a while off to determine what was subsequent and noticed this hole available in the market, which was entry to capital, notably for underinvested entrepreneurs,” Brown-Philpot instructed TechCrunch. She’d initially come to the Bay Space 25 years in the past, planning to turn out to be a VC and even writing her Stanford Enterprise College essay about it. After spending a decade at Google and main TaskRabbit to a profitable exit to IKEA, she’s lastly again to that authentic plan.
She circled again to it for a purpose. Earlier than launching Cherryrock, Brown-Philpot was a member of the funding committee for the SoftBank Alternative Fund, a $100 million car began in 2020 to again underserved entrepreneurs. That have proved there was no scarcity of ignored founders.
SoftBank itself bought the Alternative Fund to its management group in late 2023, divesting from the diversity-focused initiative. Brown-Philpot, in the meantime, doubled down, and launched her personal fund. By the point she closed Cherryrock’s debut fund in February 2025, she already had greater than 2,000 corporations in her pipeline.
Cherryrock is concentrating on 12 to fifteen investments from its first fund — a concentrated method and stark distinction to the seed funds that make dozens of bets, or large funds that write nine-figure checks. Brown-Philpot’s additionally taking her time; a 12 months after saying the fund, she and her group, together with cofounder Saydeah Howard, who spent 9 years on the enterprise agency IVP, have backed simply 5 corporations, placing them a few third of the way in which towards their objective. In an period when many funds race to deploy capital virtually as shortly because it’s raised, Brown-Philpot’s measured tempo is one other throwback to an earlier era of VCs.
Brown-Philpot’s give attention to “underinvested” founders — a cautious alternative of phrases in in the present day’s political local weather — means backing entrepreneurs who won’t match the everyday Silicon Valley mildew.
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When requested instantly in regards to the present political surroundings, the place DEI has turn out to be a lightning rod, Brown-Philpot is unfazed. “It doesn’t change the pitch in any respect,” she mentioned. “After we take a look at the individuals who determined to again Cherryrock, like JPMorgan and Financial institution of America…these are monetary establishments who anticipate to generate a return. Our job as traders is to just do that.”
Along with these traders, Cherryrock’s LP roster consists of Goldman Sachs Asset Administration, MassMutual, High Tier Capital Companions, and Melinda Gates’s Pivotal Ventures. A few of these have stepped again from specific range pledges amid strain from the Trump administration. But Brown-Philpot might discover herself in an unexpectedly advantageous place.
A brand new diversity reporting law in California requires VC companies with a California nexus to report demographic knowledge on their portfolio corporations’ founding groups, with the primary deadline in April. In contrast to some company range initiatives which have confronted authorized challenges, the law focuses on transparency quite than mandates, requiring reporting however not quotas. For a agency like Cherryrock that’s already monitoring and prioritizing investments in various founders, compliance is “desk stakes,” as Brown-Philpot places it. “You accomplish what you measure.”
Brown-Philpot’s perspective is knowledgeable by her vantage level throughout a number of establishments. Past Cherryrock, she sits on the boards of HP, StockX, and Stanford College — roles that give her perception into each enterprise patrons and the following era of founders. At Stanford, she’s watching college students navigate questions on AI’s affect on employment. “What I see on campus is the scholars are charting a path and discovering a technique to create alternatives for themselves,” she mentioned.
Her portfolio displays her thesis. One funding is Coactive AI, led by Cody Coleman, an MIT grad with superior levels in philosophy and engineering from MIT and Stanford. The corporate supplies multimodal AI infrastructure to the media and leisure business, a sector now beneath intense scrutiny following controversies round AI-generated content material. Cherryrock led Coactive’s Sequence B alongside Emerson Collective.
One other guess is Vitable Health, based by Joseph Kitonga, a Thiel Fellow and Y Combinator alum. The Philadelphia-based firm supplies on-demand, major care-based medical insurance to employers and hourly staff – the type of inhabitants Brown-Philpot got here to know effectively because the CEO of TaskRabbit throughout its final years as a standalone firm. Kitonga “is the precise type of founder that we wish to again,” Brown-Philpot mentioned. “He does what he says he’s going to do.” Brown-Philpot first invested on the seed stage of Vitable via her work with the SoftBank Alternative Fund.
When requested about her working philosophy, Brown-Philpot is pragmatic about exits. “It’s very troublesome to go public,” she mentioned. “Most corporations don’t go public, they do get acquired.” It’s a refreshingly sincere absorb an business that always overpromises on IPO prospects. She factors to TaskRabbit’s sale to IKEA as proof that the fitting acquisition can create lasting worth.
As for 2026, Brown-Philpot’s precedence is easy: “We’re actively deploying capital.” She’s searching for Sequence A and B corporations which have achieved product-market match at scale, letting founders outline what which means. And whereas the broader enterprise ecosystem debates the way forward for range initiatives, she is concentrated on discovering nice founders, wherever they’re.
“I’m from Detroit,” she says. “Arduous issues are arduous, however we all know tips on how to do arduous issues.”
