**Ozlo’s Big Plans: Turning Sleep Data into a Platform**
Hey there, fellow sleep enthusiasts! I’m stoked to share the latest scoop on Ozlo, the company behind the innovative sleepbuds that help you catch those z’s by blocking out external noise. In a major move, Ozlo is expanding its product line into a full-fledged platform, and trust me, it’s a game-changer.
Last month, Ozlo announced a partnership with meditation app Calm, and now, at CES in Las Vegas, the company is unveiling its plans to turn sleep data into a lucrative platform. Here’s the lowdown: Ozlo’s sleepbuds will collect valuable sleep data, which will be used to create a closed-loop system that provides insights to both consumers and content creators. Imagine having personalized sleep tips and advice based on your unique sleep patterns!
**Leveraging Sleep Data**
The goal is to leverage Ozlo’s sleepbuds to collect sleep data, which can then be used to create personalized insights for users. This data can improve sleep quality, and it’s expected to be a major revenue stream for the company.
**How it Works**
The sleepbuds, developed by former Bose employees, are designed to be part of an ecosystem. They’ve built an SDK that allows other apps to run on top of it, providing real-time data on a user’s sleep patterns. For example, if you’re using an app like Calm, Ozlo’s sensors can detect whether you’re falling asleep, and the data can be shared with the app. This information can be used to improve the content creators’ offerings.
**AI for Better Sleep**
Ozlo is also working on developing AI-powered insights for its own users. They’re introducing an AI agent, dubbed “buddy,” that users can text with and use as a “sleep buddy.” By integrating with other wearables and Apple’s HealthKit, Ozlo will be able to provide more accurate sleep patterns and suggestions for improvement.
**New Hardware and Insights**
In the second quarter of this year, Ozlo plans to launch new hardware that addresses the issue of earbuds not being properly seated in the charger. The updated device will also feature a redesigned antenna and extender for improved range and an amplifier to boost volume.
Additionally, the company is working on a bedside speaker that will provide similar functionality to the Sleepbuds but won’t require earbuds. This product will be marketed to households with children under 13 and older adults who may find in-ear devices challenging to use.
**The Acquisition Play**
Acquisitions are also part of Ozlo’s growth strategy. The company recently acquired Segotia, an EEG-focused neurotech firm from Ireland, which will allow Ozlo to develop brain-level insights for its sleep device and eventually create real-time sleep intervention tools.
In conclusion, Ozlo’s plan to turn sleep data into a platform is a major move that could disrupt the sleep tech industry. With its innovative products and data-driven approach, Ozlo is poised to become a leader in the sleep tech space.
