Warner Bros. Discovery CEO David Zaslav has acknowledged that HBO Max will turn out to be costlier, whereas additionally making it more durable to share passwords, as first reported by The Hollywood Reporter. Zaslav spoke about the way forward for the streaming service on the Goldman Sachs Communacopia + Expertise Convention.
“The truth that that is high quality — and that’s true throughout our firm, movement image, TV manufacturing, and streaming high quality — all of us suppose that provides us an opportunity to boost worth,” he stated. “We expect we’re method underpriced.”
Zaslav additionally stated that the streaming service’s crackdown on passwords will probably be coming sooner or later.
“We haven’t been pushing on the password sharing and the economics but,” he stated. “Persons are actually beginning to love HBO Max. That’s the important thing. We wish them to fall in love with our content material, with our collection, with the differentiated providing outdoors of the U.S. It’s all difficult with the password sharing. We’re going to start to push on that.”
Presently, a Primary with Advertisements plan prices $9.99 per thirty days, a Normal plan prices $16.99 per thirty days, and a Premium plan prices $20.99 per thirty days.