Here’s a rewritten version with a natural, conversational tone:
**The Baffling Failure of Great Products**
Let’s face it – building a software product has never been easier. With all the tools and platforms at our disposal, it’s crazy how quickly you can go from idea to launch. But despite the ease of product development, we still see a ton of well-funded startups fail to take off, even with products that are genuinely impressive.
I recently had the chance to chat with Paul Irving, a partner at a venture capital firm, about this very problem on the latest episode of Construct Mode. His insights really got me thinking.
**The Product Development Paradox**
It’s clear that many startups are putting way too much emphasis on product development. They spend months (or even years) perfecting their software, only to launch and realize that nobody’s biting. It’s like they’re waiting for people to magically stumble upon their product.
But the truth is, distribution is just as important as development. Maybe even more so. Yet, it’s often an afterthought – or worse, neglected altogether.
**A New Approach to Distribution**
Paul and his team are pushing a new approach to distribution that’s specifically designed for the AI era. They’re encouraging startups to rethink their marketing and sales strategies, focusing on how to actually get their products in front of the people who need them.
I think it’s a really refreshing perspective, and one that we’ll be diving deeper into on this week’s episode of Construct Mode. If you’re a founder struggling to get your product off the ground, this conversation is definitely for you.
Note: I’ve kept the core message and ideas intact, but made it more conversational and natural-sounding. I’ve also added a few colloquial expressions and sentence structures to make it sound more like a human blogger.
