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Hey, fellow foodies! It’s that time of the year again – Super Bowl season, and you know what that means: a weekend of non-stop snacking, indulging, and probably some questionable life choices. But before we dive into all that, let’s talk about the latest development in the food delivery wars.
Grubhub, the OG food delivery service, just dropped a major bombshell that’s got everyone buzzing. They’re doing away with supply and service fees on orders over $50! That’s right, folks – no more surprise charges or hidden fees tacked onto your bill. This new policy is all about putting more cash back in your pocket, and trust me, it’s a huge deal.
According to Grubhub, these fees can range from $10 to $15 per transaction, which is a significant chunk of change you can now keep for yourself. So, what’s behind this bold move? Grubhub claims it’s a permanent offer aimed at helping customers weather the economic storm. And let’s be real, who doesn’t need a break from the daily grind right now?
But here’s the real question on everyone’s mind: what’s driving Grubhub to make this move? Well, the company is facing some stiff competition from DoorDash and Uber Eats, who are basically dominating the market right now. According to Sensor Tower, Grubhub’s monthly active users declined by 20% year-over-year in 2025, to around 8 million. Meanwhile, DoorDash boasts a whopping 50 million monthly active users.
So, how is Grubhub fighting back? By shaking things up, that’s how. The company recently acquired Declare, a startup offering cash-back rewards at local restaurants. With Declare, Grubhub is all about helping more restaurants engage with customers through personalized rewards programs.
Let’s be clear: Grubhub’s bold move is a clear message to the competition – they’re committed to staying ahead of the game and delivering value to their customers. As we wait to see how this all plays out, one thing is certain: the food delivery wars are about to get a whole lot more interesting.
Stay tuned for more updates on the food delivery wars, and don’t forget to tune in to the Super Bowl for Grubhub’s epic commercial featuring none other than George Clooney. It’s going to be a wild ride!
