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    ChatGPT customers are about to get hit with focused adverts

    Naveed AhmadBy Naveed Ahmad17/01/2026Updated:01/02/2026No Comments2 Mins Read
    GettyImages 2207801992

    **The Ads Are Coming: Can OpenAI’s ChatGPT Afford to Play Nice?**

    It’s been a wild ride for OpenAI, and it’s only getting wilder. This week, the company made a bold move: introducing targeted ads to its popular chatbot, ChatGPT. Valued at a staggering $500 billion, OpenAI is clearly looking to make some cash, and it’s betting big on advertising to get there.

    Let’s get real, though – the real question is: will it work?

    According to OpenAI’s blog post, ads will start popping up in the US for users on both the free and Go tier plans. They’ll be triggered by the conversation topic, and users will have some control over when and how they see them. You’ll be able to dismiss them, see why they’re being shown, and turn off personalization – a nice touch, if you ask me.

    But here’s the thing: as much as they’re touting this as a “nice” move, it’s still ads. And let’s be real, some users are gonna be majorly annoyed. I mean, who’s really looking forward to being bombarded with ads while trying to chat with a chatbot?

    The good news is that OpenAI is playing by the rules: no ads for users under 18, no selling of user data to advertisers, and no pesky ads influencing the chatbot’s responses. Phew. But still, will this be enough to win over users?

    It’s a gamble, for sure. On the one hand, the ad revenue will be a nice little bonus for those on the free and Go tier plans. On the other hand, we’re all aware that ads can be a major turn-off. I mean, who’s gonna shell out for a premium account when the free version comes with a side of ads?

    Naveed Ahmad

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