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    Can a social app repair the ‘horrible devastation’ of social media?

    Naveed AhmadBy Naveed Ahmad05/01/2026Updated:06/02/2026No Comments2 Mins Read
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    **Meet West Co, the Social Media Startup That Wants to Save Us from Ourselves**

    I recently stumbled upon a brand new social media startup that’s got my attention – West Co, the brainchild of Twitter’s Biz Stone and Pinterest’s Evan Sharp. The company just snagged $29 million in funding from Spark Capital and is poised to launch its first app, Tangle, to the public soon.

    According to the Financial Times, West Co is all about tackling the negative impact that social media has had on our lives over the past 15 years. I mean, let’s be real, social media can be a wild ride – and not always a positive one. West Co’s mission is to change that.

    So, how does it plan to do this? Well, the app is all about setting daily intentions, sharing them with friends, and tracking progress. It sounds simple, but it’s actually a pretty innovative take on social media. By focusing on intention and self-improvement, West Co hopes to help users form deeper connections and live more mindful lives.

    I’ve got to admit, I’m intrigued by this concept. Biz Stone, one of the co-founders, mentioned that the app is still in beta, so it’s likely to change before its public launch – which means that we’ll just have to keep an eye on it to see how it all plays out.

    I’m curious to see if West Co can shake up the social media landscape and make a real difference. Will it be the kind of social app we need? Share your thoughts in the comments below.

    Naveed Ahmad

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