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    Apple may take a brand new method to asserting its subsequent merchandise

    Naveed AhmadBy Naveed Ahmad23/02/2026Updated:23/02/2026No Comments1 Min Read
    iphone 17 air pro apple


    Apple has invited the tech press to a “particular Apple expertise” on March 4, but it surely may unfold a bit in a different way than the corporate’s customary press occasion.

    Bloomberg’s Mark Gurman experiences that as an alternative of asserting all the pieces at a single keynote, Apple is planning a “three-day flurry of announcements” — presumably introduced on-line, and culminating within the March 4 “expertise” that can include be three occasions in New York, London, and Shanghai, the place the press will likely be supplied an opportunity to get hands-on with the upcoming merchandise.

    Equally, Daring Fireball’s John Gruber speculated that the expertise might be “a hands-on thing with in-person demos.”

    Apple will reportedly be asserting no less than 5 new merchandise throughout that point, together with a low-cost MacBook. Different reported potentialities: the iPhone 17e, an iPad Air with an M4 chip, a brand new entry-level iPad, and an upgraded MacBook Air and new MacBook Professional fashions. Gurman mentioned all of these merchandise are due this spring, however he sounded much less sure about which of them will likely be introduced when.



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    Naveed Ahmad

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