Apple has acquired MotionVFX, an organization that develops plug-ins, templates, and superior capabilities for Apple’s Ultimate Reduce Professional video modifying software program. The monetary phrases of the deal are unknown.
“We’re extraordinarily excited to share that MotionVFX is becoming a member of the Apple staff to proceed to empower creators and editors to do their finest work,” MotionVFX mentioned in a message on its website. “For over 15 years, we’ve been on a mission to create world-class, visually inspiring content material and results for video editors. From the very starting, we’ve been all about high quality, ease of use, and nice design. These are additionally the values that we admire most in Apple’s merchandise, and we’re thrilled to have the ability to embrace them collectively.”
Apple, which hardly ever publicly discloses its acquisitions, didn’t reply to TechCrunch’s request for remark. TechCrunch will replace this text if Apple responds.
MotionVFX, a Warsaw-based firm based in 2009, gives subscription packages beginning at $29 per 30 days for entry to its professional-grade video modifying instruments, graphics, and templates. Apple’s acquisition of the corporate will probably see MotionVFX’s instruments built-in into the tech big’s providers.
Moreover, the transfer might assist Apple higher compete with Adobe Premiere Professional, and your entire Adobe Artistic Cloud suite.
In January, Apple launched Creator Studio, a subscription bundle that gives entry to 6 artistic apps in addition to premium content material in iWork apps. The bundle prices $12.99 per 30 days or $129 per yr and contains entry to Ultimate Reduce Professional, Logic Professional, and Pixelmator Professional on Mac and iPad, in addition to Movement, Compressor, and MainStage on Mac. It additionally contains premium content material for Keynote, Pages, and Numbers.
By buying MotionVFX, Apple is seeking to appeal to extra subscribers to its Creator Studio bundle.
Techcrunch occasion
San Francisco, CA
|
October 13-15, 2026
Apple’s providers enterprise has develop into certainly one of its largest progress drivers in recent times. Within the final fiscal yr, the phase accounted for greater than 26% of income, a notable enhance from the 8.5% reported in 2015.
