Anthropic’s Tremendous Bowl advertisements mocking AI with advertisements helped push Claude’s app into the highest 10

Anthropic’s Tremendous Bowl advertisements — which characteristic darkly comedic situations of individuals searching for recommendation from chatbots, solely to be steered to “cougar” courting websites and height-boosting insoles — have been paying off. Within the days since, Anthropic’s AI chatbot Claude has climbed from No. 41 on the U.S. App Retailer to change into a prime 10 app. As of Friday, Claude sits at No. 7 — its highest rank thus far — suggesting its “no advertisements” pitch resonates strongly with customers.

In response to new knowledge from market intelligence supplier Appfigures, Claude’s U.S. downloads throughout each iOS and Android totaled an estimated 148,000 from Sunday by means of Tuesday — the latest knowledge accessible. That’s a 32% enhance from the previous three days, Thursday by means of Saturday, the place downloads totaled roughly 112,000.

Claude’s each day common variety of downloads from Sunday by means of Tuesday was 49,200, up 32% from the standard Sunday by means of Tuesday common of 37,400 per day.

The numbers counsel that Anthropic’s Tremendous Bowl commercials, mixed with Anthropic’s current launch of its new Opus 4.6 mannequin, labored to drive consideration to Claude’s app and its key differentiator from ChatGPT. The latter rolled out advertisements to free customers this week, simply as Anthropic’s advertisements had warned.

In consequence, Claude’s app is gaining extra consideration than it did when it first debuted on cellular.

The buyer-focused AI app arrived on iOS in Might 2024 to a reasonably tepid reception. ChatGPT had crushed it to market on cellular gadgets and had grown to just about half one million installs in its first 5 days. By comparability, Claude had solely pulled in 157,000 whole world downloads inside its first week and didn’t attain a rank increased than No. 55 on the U.S. App Retailer.

Globally, Claude noticed some positive factors this previous week, too. Total worldwide downloads of Claude throughout each the App Retailer and Google Play grew 15% from Sunday to Tuesday versus final Thursday to Saturday. Nonetheless, this was lower than half the positive factors seen within the U.S., Appfigures famous.