Seems to be like Amazon’s getting again into the smartphone recreation. Greater than 11 years after the e-commerce large pulled the plug on its failed first effort, the Hearth Cellphone, the corporate is now creating a brand new smartphone codenamed “Transformer,” Reuters reported, citing nameless sources.
The machine is being developed by the corporate’s Gadgets and Companies division, and it will characteristic customized options that might make it simpler to make use of Amazon’s suite of apps, together with Amazon Procuring, Prime Video, and Prime Music, the report stated.
The smartphone would additionally help Alexa, the good dwelling assistant that Amazon has been investing closely in, including AI chops and increasing help to work with a lot of the firm’s units. AI options are stated to be an enormous focus for the smartphone, which is being seen internally as a solution to encourage Amazon clients to make use of its AI merchandise, Reuters reported.
The smartphone is claimed to be developed by a comparatively new unit throughout the Gadgets division known as ZeroOne, which is led by J Allard, a former Microsoft government who helped create the Xbox.
The information comes as Amazon has been going all-in on AI, investing $50 billion into OpenAI lately, and projecting $200 billion in capital expenditures towards its AI, chips, and robotics efforts in 2026.
The corporate spent greater than a yr revamping its Alexa assistant with generative AI options, lastly launching it this February as Alexa+. The assistant retains its good dwelling chops, and may now do most issues that different AI chatbots can — like planning an itinerary for a visit, updating a shared calendar, discovering and saving recipes to a library, making film suggestions, serving to with homework, exploring a subject, and extra.
Amazon declined to remark.
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