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    AI layoffs or ‘AI-washing’? | TechCrunch

    Naveed AhmadBy Naveed Ahmad02/02/2026Updated:02/02/2026No Comments2 Mins Read

    The Great AI Layoff Conundrum: Are Companies Just Using AI as an Excuse?

    I’ve been noticing a disturbing trend lately – companies suddenly cutting jobs, citing AI as the reason. It’s like a mantra: “We’re cutting jobs because AI has taken over”. Amazon, Pinterest, and others have all used this phrase to justify their layoffs. But are they being honest about the role of AI, or is it just a convenient excuse?

    I stumbled upon a thought-provoking article in the New York Times that got me thinking about this exact issue. It’s called “AI-washing”, where companies blame AI for layoffs that might have other causes altogether. Like, maybe, they hired too many people during the pandemic and now they’re trying to rectify the situation?

    A Forrester report from January reveals that some of these companies don’t even have AI systems advanced enough to replace the jobs they’re cutting. It’s like they’re using AI as a get-out-of-jail-free card, dodging responsibility for their own business decisions.

    Molly Kinder from the Brookings Institute nails it: “Saying layoffs are due to AI is a very investor-friendly message”. Yeah, no kidding. It’s a great way to shift the blame and avoid taking responsibility for your own mistakes.

    So, how many companies are actually adapting to the changes brought on by AI, and how many are just using it as an excuse? Honestly, I’m not sure. It’s probably a mix of both.

    As the tech industry continues to evolve, it’s time to separate the real AI-related layoffs from the ones that are just a cop-out. By doing so, we can get a better sense of how companies are really handling the changes in the workforce and what it means for the future of work.

    What do you think? Are companies using AI as an excuse, or are they genuinely adapting to the changing landscape?

    Naveed Ahmad

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