Spotify announced on Thursday that it plans to embrace Apple’s HLS (HTTP Dwell Streaming) video expertise, which Apple recently introduced on Apple Podcasts to boost the video expertise. The adoption signifies that Spotify-hosted exhibits will quickly be capable to distribute and monetize their video podcasts on Apple Podcasts, increasing creator attain with out requiring any adjustments to their current setups.
With the adoption of HLS, Spotify listeners ought to be capable to take pleasure in a constantly high-quality video expertise, regardless of their web connection. As Apple explains, HLS expertise mechanically adjusts video high quality in actual time based mostly on community pace, whether or not customers are on quick Wi-Fi at house or counting on mobile knowledge. This implies video podcasts will play easily with minimal interruptions, so there can be much less buffering and fewer sudden drops in video high quality.
Spotify plans to roll out these HLS upgrades later this yr and has additionally introduced much more methods for creators to earn, together with direct gross sales and new associate integrations.
Moreover, Spotify is making it simpler for podcast creators to distribute and monetize video content material throughout platforms. The corporate introduced that creators utilizing internet hosting suppliers resembling Libsyn, Podigee, Audioboom, Audiomeans, and Podspace can now publish video podcasts straight on Spotify and earn income by the Spotify Accomplice Program. That is presently dwell, following its announcement earlier this yr.
As video continues to drive the expansion of podcasting, Spotify’s ongoing enhancements assist creators attain and have interaction viewers preferring visible content material, additional strengthening its place within the evolving podcast panorama.
Over the previous few years, Spotify has doubled down on video, following its preliminary launch of video podcasts in 2020. Earlier this yr, the platform additional expanded entry for creators by reducing the necessities for video monetization. As of November 2025, practically half one million exhibits and over 390 million customers have streamed a video podcast on Spotify.
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