TikTok is introducing an ad-free subscription plan within the U.Okay. that prices £3.99 (about $5.44 USD) per 30 days. The brand new providing is rolling out over the approaching months and shall be obtainable to customers 18 and over. Customers who join the plan received’t see advertisements on TikTok, and their knowledge received’t be used for promoting functions.
The launch was doubtless pushed by the U.Okay.’s Basic Knowledge Safety Regulation (GDPR), which prohibits firms from accumulating customers’ private knowledge for promoting functions with out their consent.
“Selection for our group and development for UK companies go hand in hand on TikTok,” mentioned TikTok’s UK Managing Director, Kris Boge, in a press launch. “Promoting on our platform is already serving to 1000’s of British companies attain new prospects, improve gross sales, and create jobs, whereas our new ad-free possibility provides folks higher management over their expertise.”
TikTok first started testing the ad-free plan in 2023. It’s unknown if the social media big plans to convey the providing to the U.S.
