Discord on Monday unveiled Nitro Rewards, which supplies Nitro subscribers entry to gives from different gaming and way of life manufacturers for no further price.
At present, Nitro gives upgrades to Discord itself, like extra profile customization choices, HD streaming, and the flexibility to add information of as much as 500 MB. The subscription is elective, as you possibly can simply use the platform with out paying, which is an intentional design selection on Discord’s half. However that additionally means consumer acquisition will be tough.
“Nitro has all the time been about how we are able to meaningfully improve the Discord expertise, however not restrict it [for free users] in any giant means,” Stanislav Vishnevskiy, Discord’s co-founder and CTO, advised TechCrunch.
Nitro Rewards, accessible for each Nitro Fundamental ($2.99 monthly) and Nitro ($9.99 monthly) subscribers, is supposed to enhance the worth for subscribers, and subsequently retain them.
At launch, Nitro Rewards will present entry to the bottom tier of Xbox Sport Cross, which helps you to play greater than 50 PC and Xbox video games, together with Fallout 4, Stardew Valley, and Day Z. The tier additionally contains 10 hours of cloud gaming, which helps you to stream video games from a PC or Xbox to different gadgets.
Nitro Rewards additionally gives reductions between 15% and 30% on a rotating choice of gaming {hardware} from Logitech G, SteelSeries, and KontrolFreak. Over time, Discord plans to associate with extra corporations for related gives.
“Nitro is the most important contributor to Discord income, and it’s been rising healthily yr on yr,” mentioned Vishnevskiy. “That is about doubling down on that and offering you extra worth once more […] It’s actually an enormous thanks to [subscribers] for supporting us. But in addition from a enterprise perspective, it’s higher retention on subscription as effectively, as a result of individuals have extra worth for it.”
Techcrunch occasion
San Francisco, CA
|
October 13-15, 2026
Initially conceived as a chat platform for players, Discord as we speak performs a a lot bigger function in on-line tradition, serving as a neighborhood hub for all types of customers — from crypto customers constructing decentralized neighborhood initiatives and pub=goers organizing native craft nights to activists coordinating political protests. Discord additionally has an outsized function within the tech neighborhood, and founders have been utilizing the platform to convene beta testers or energy customers of their merchandise and talk with them extra instantly. The platform has grown to over 90 million every day energetic customers.
However this elevated publicity signifies that Discord has to confront the identical advanced, on-line questions of safety as bigger platforms. The corporate is presently making ready to roll out age-verification measures because it faces more lawsuits over kids’s on-line security.
While you buy by way of hyperlinks in our articles, we could earn a small fee. This doesn’t have an effect on our editorial independence.
