Apple has agreed to pay $250 million to settle a false promoting class-action lawsuit accusing the corporate of overhyping its Apple Intelligence options—particularly a promised AI overhaul of Siri that plaintiffs say by no means materialized and, based on their legal professionals, could not arrive for years.
The announcement comes simply earlier than Apple is supposedly set to lastly unveil some type of AI-enhanced Siri at its developer convention in June, which might mark one other swing at detailing a radically improved digital assistant for the iPhone.
The authorized grievance says that Apple allegedly saturated the market with misleading advertisements, inducing customers to buy iPhones primarily based on “the promise of sure Enhanced Siri options” that Apple had first introduced at its Worldwide Builders Convention in 2024, a number of months forward of the discharge of the iPhone 16.
The proposed settlement, filed Tuesday in California federal courtroom, is among the largest Apple has ever reached. It covers solely US clients who purchased any mannequin of an iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025. Relying on the declare, those that qualify might probably obtain as much as $95 per system.
Court docket paperwork state {that a} $250 million frequent fund will present profitable claimants with “a presumptive per-device fee of $25 for every eligible system, which can lower or enhance as much as $95 per system relying on declare … The Settlement additionally displays that Apple anticipates delivering extra Siri Apple Intelligence options in future software program updates at no extra value.”
The documentation goes on to quote that Apple’s promoting additionally drew the eye of the Higher Enterprise Bureau’s Nationwide Promoting Division, which discovered that “Apple’s declare that Apple Intelligence is ‘out there now’ conveyed that the up to date Siri was out there at launch, when it was not.” In March 2025, Apple instructed customers that Enhanced Siri options wouldn’t be delivered till a future date.
The settlement, which remains to be awaiting a decide’s approval, contains no admission of fault by the corporate. Marni Goldberg, an Apple spokesperson, gave a statement to The New York Occasions, claiming that with “the launch of Apple Intelligence,” Apple has “launched dozens of options throughout many languages which can be built-in throughout Apple’s platforms,” however the firm has “resolved this matter to remain centered on doing what we do finest, delivering essentially the most revolutionary services and products to our customers.”
Apple acknowledged final 12 months that its AI upgrades to Siri had been falling delayed. In an announcement to Daring Fireball in March 2025, Apple spokesperson Jacqueline Roy stated the corporate had “been engaged on a extra personalised Siri, giving it extra consciousness of your private context, in addition to the power to take motion for you inside and throughout your apps,” however confirmed that it was going to take the corporate “longer than we thought to ship on these options and we anticipate rolling them out within the coming 12 months.”
The following day, Apple reportedly pulled an advertisement starring Bella Ramsey exhibiting the actor utilizing a model of Siri that’s able to answering the question “What is the identify of the man I had a gathering with a few months in the past at Cafe Grenel?”
The is the second time in as a few years Apple’s voice assistant has value the corporate dearly. In Could final 12 months, Apple agreed to pay out $95 million to settle a class-action lawsuit over claims Siri listened in on non-public conversations.
