Match Group, the courting app behemoth that owns Match, Tinder, OkCupid, and Hinge, says that it has invested $100 million in yet one more cell service designed to deliver folks collectively: a Grindr competitor referred to as Sniffies.
The website for Sniffies sports activities numerous photos of males of their underwear. That tells you just about all you could know in regards to the app, which is a self-proclaimed “cruising”— or hookup — matching service for homosexual males. The app contains what it calls a “real-time, absolutely interactive map of close by Cruisers and well-liked native cruising spots.”
“From the primary time I met the Sniffies group a 12 months in the past, it was clear they’d a deep understanding of their customers and a robust viewpoint on how its group truly connects,” mentioned Spencer Rascoff, chief government officer of Match Group, in a press release Monday.
Sniffies, based mostly in Seattle, has an estimated 3 million month-to-month energetic customers, Match says. The corporate will proceed to function independently, with Match Group aiding the group’s “imaginative and prescient and progress,” it mentioned.
Match Group has struggled lately as People have suffered from dating app burnout and have frequently expressed a need to satisfy lovers the old school manner — like bumping into one another at a bookstore or asking a sexy individual for his or her cellphone quantity. In February, Match Group beat its This fall estimates however reported declining user growth at flagship apps like Tinder.
