YouTube is elevating subscription costs for YouTube Premium and YouTube Music within the U.S., the corporate confirmed to TechCrunch on Friday.
The YouTube Premium particular person plan is rising from $13.99 to $15.99 per 30 days, whereas the household plan is rising from $22.99 to $26.99 per 30 days. YouTube Premium Lite, which gives ad-free viewing for many content material excluding songs and music movies, goes from $7.99 per 30 days to $8.99 per 30 days.
The YouTube Music particular person plan goes from $10.99 per 30 days to $11.99 per 30 days. The household plan is rising from $16.99 per 30 days to $18.99 per 30 days.
The Google-owned firm stated the value will increase will apply to each new and present subscribers. Present subscribers will obtain an electronic mail from YouTube a minimum of 30 days prematurely notifying them of their up to date subscription value.
“We’re updating the value for YouTube Premium plans within the US for the primary time since 2023 to proceed delivering a high-quality expertise that helps creators and artists on YouTube,” a YouTube spokesperson advised TechCrunch in an emailed assertion. “This modification permits us to keep up the options our members worth most: ad-free viewing, background play, and a large library of 300M+ tracks on YouTube Music. We proceed to supply a number of plans, making certain subscribers can select the choice that works finest for them.”
YouTube first elevated the price of its premium subscription in July 2023 when the month-to-month value of YouTube Premium rose from $11.99 to $13.99, whereas YouTube Music went up from $9.99 to $10.99 per 30 days.
YouTube stated in March 2025 that it had 125 million subscribers throughout YouTube Music and YouTube Premium, up from the 100 million reported in 2024.
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The value hikes observe a sequence of comparable strikes from different streaming companies over the previous 12 months. Netflix and Amazon Prime Video raised costs final month, whereas Spotify did so firstly of the 12 months. HBO Max, Peacock, and Disney+/Hulu raised costs final 12 months.
