Indian startup Rocket is betting that the subsequent massive alternative is the half earlier than vibe coding: having AI assist folks resolve what to construct. It has launched a platform that produces consulting-style product methods.
The startup, based mostly in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects analysis, product constructing, and aggressive intelligence in a single workflow. The platform generates detailed product technique paperwork — together with pricing, unit economics, and go-to-market suggestions.
As AI-powered coding instruments proliferate — from platforms like Cursor, Replit, and Lovable to options resembling Claude Code and Codex — writing code has turn out to be considerably simpler and sooner. “Everybody can generate the code now… it has turn out to be a commodity. However what to construct is one thing which everyone seems to be lacking,” stated Rocket co-founder and CEO Vishal Virani (pictured above), including that “operating a enterprise and simply constructing a codebase are two various things.”
TechCrunch briefly examined Rocket’s platform forward of its launch and located that it generated product requirement paperwork in PDF format from easy prompts. These paperwork resemble consulting-style studies fairly than vibe coding instruments or chatbots, which largely concentrate on options and execution.
Nonetheless, a few of the evaluation gave the impression to be synthesized from present knowledge — combining identified pricing fashions, consumer habits patterns, and aggressive insights — fairly than based mostly on independently verifiable info. This suggests customers should still have to validate outputs earlier than making enterprise choices. Virani stated the platform can supply human help when customers encounter points.
The product may monitor opponents, together with modifications to their web sites and visitors developments. Rocket attracts on greater than 1,000 knowledge sources for its evaluation, together with Meta’s advert libraries, Similarweb’s API, and its personal crawlers, Virani stated.
Rocket’s subscription plans vary from $25 per thirty days for constructing functions to $250 for technique and analysis capabilities, and as much as $350 for the complete platform, together with aggressive intelligence.
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The $250 plan can generate two to a few “McKinsey-grade” analysis studies alongside product builds, Virani instructed TechCrunch, positioning its higher-tier choices as a lower-cost different to conventional consulting, which regularly prices 1000’s of {dollars} for related technique work.
Rocket raised a $15 million seed spherical in September from Accel, Salesforce Ventures, and Collectively Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million customers throughout 180 nations. It additionally reported an annualized common income per consumer within the ~$4,000 vary, although it didn’t disclose detailed paying buyer numbers. The startup stated it operates at gross margins of over 50%, with 20–30% of its clients being small- and medium-sized companies.
Rocket has a workforce of 57 staff and is headquartered in Surat, with operations in Palo Alto.
