Publication platform Beehiiv is introducing native podcast internet hosting, the corporate advised TechCrunch. With this transfer, creators can now host, distribute, and monetize their podcast immediately on Beehiiv. Customers will have the ability to publish an episode, share it with subscribers, and observe their analytics all on the platform.
“Podcasting was an apparent transfer,” Beehiiv co-founder and CEO Tyler Denk advised TechCrunch in an e mail. “Essentially, newsletters and podcasts have large overlap. Each are sometimes episodic, long-form content material, distributed to an owned viewers, monetized through sponsorship. Our roadmap is closely pushed by our prospects. They’ve advised us that they actually wish to consolidate all of their instruments into Beehiiv, and podcasting particularly has been requested constantly throughout prospects of all sizes.”
Denk says Beehiiv already has 1000’s of customers with podcasts hosted elsewhere, which is why it is smart to deliver the format in-house. In fact, the transfer alerts Beehiiv’s continued efforts to show its platform into an all-in-one platform for creators, challenging Patreon and Substack, each of which have lengthy supported podcasts. The push into podcasting builds on the corporate’s current launch of a set of creator-focused instruments protecting web site creation, analytics, and extra.
By transferring into podcasting, Beehiiv goals to draw creators to its platform as its rivals pursue related methods. Substack has been closely courting video and podcast creators, whereas Patreon has labored to entice publication writers with long-awaited function upgrades.
A technique Beehiiv is convincing creators to change from rivals like Substack and Patreon is by not taking a minimize of their income. Denk says creators hold 100% of what they earn, and the corporate doesn’t take a share. By comparability, Substack takes a ten% minimize of income from paid podcast subscriptions, whereas Patreon takes 8%.
Creators can bundle a podcast with their present subscription and provide a personal feed to paying subscribers. They will provide a premium expertise with unique episodes, early entry, and different perks. Denk notes that many Beehiiv customers already cost for a paid publication, and that they’ll now embrace a podcast as a part of that subscription. Creators even have the choice to supply a free podcast.
Beehiiv plans to increase its promoting community past newsletters to dynamically serve adverts in podcasts as effectively. The corporate is hiring a Head of Podcasts to supervise these plans, Denk advised TechCrunch.
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A number of the podcasts becoming a member of Beehiiv at launch embrace Genshe with Avni Barman, 505 podcast with Brayden Figueroa and Kostas Garcia, The Rebooting with Brian Morrissey, Sweat Equity by Alex Garcia & Brian Blum, The Most Important Question from Dr. Katelyn Jetelina, Lunch with Jamie by Jamie Patricof, and extra.
Denk says Beehiiv anticipates heavy adoption from present customers over the subsequent a number of weeks and months, noting that there are a number of different notable podcasts which have dedicated to launching on the platform within the subsequent few weeks.
Along with serving folks on Beehiiv who have already got newsletters and podcasts, Denk says the brand new launch may additionally attraction to podcasters who wish to begin a publication.
“We imagine a publication needs to be a core piece of infrastructure for any podcast,” Denk stated. “It’s the way you personal your viewers, increase distribution, and create extra actual property for advertisers. Podcasters who wish to launch a publication will discover a pure house right here. Progress is among the largest challenges in podcasting. Newsletters drive podcast downloads. Podcasts drive publication signups. The 2 reinforce one another, and proper now creators are managing that throughout fragmented instruments. We’re fixing that.”
Creators can add podcasts on to Beehiiv, and the platform will then distribute them to main podcast platforms like Apple Podcasts, Spotify, Overcast, Castro, and extra. The platform helps MP3, M4A, and WAV information, with automated audio normalization for constant sound. Every episode additionally features a full transcript, enhancing discoverability in search and LLMs.
Every podcast episode will get its personal Search engine marketing-optimized webpage, Denk stated. As an alternative of sending listeners to Apple, Spotify, or YouTube, Beehiiv can hold them on the platform, the place they’ll select to hear immediately or choose their most popular participant.
Beehiiv’s podcast analytics are constructed to IAB requirements and supply detailed breakdowns by nation, listening app, system, and working system. Creators additionally get insights into episode-level downloads and real-time information.
Based in 2021, Beehiiv final raised a $33 million Sequence B in April 2024 with Lightspeed Enterprise Companions and NEA as traders. Denk recently shared that Q1 2026 was Beehiiv’s greatest quarter in historical past, as the corporate added $4.5M ARR, despatched greater than 10 billion emails, and crossed 50,000 lively customers.
