Ultrahuman, a Bengaluru-based health-tech startup identified for its sensible rings, is making an attempt to revive its U.S. enterprise after securing approval for its Ring Professional, establishing a renewed battle with Oura, which has strengthened its dominance within the interim.
The newest approval, granted by U.S. Customs and Border Safety, comes lower than a month after the Ring Professional’s international launch in late February and follows an October ruling by the U.S. Worldwide Commerce Fee in favor of Oura that successfully curtailed imports of Ultrahuman’s sensible rings into the U.S. The restrictions value Ultrahuman as much as $50 million in misplaced gross sales because it was briefly unable to import its present Ring Air mannequin, CEO Mohit Kumar mentioned in an interview.
The U.S. stays probably the most essential marketplace for sensible rings, accounting for about 2.6 million items offered in 2025 — roughly 60% of the worldwide whole of 4.4 million items — and rising 59% year-over-year, in response to IDC information shared with TechCrunch. The sensible ring market has additionally consolidated quickly, with Oura increasing its dominance in latest quarters as Ultrahuman’s share fell sharply through the interval of import restrictions.
Ultrahuman’s U.S. market share rose from 11.5% in 2024 to 24.6% by Q2 2025, earlier than falling to low single digits by the top of the 12 months because the restrictions took impact, IDC analysis supervisor Jitesh Ubrani mentioned. Over the identical interval, Oura’s share climbed from 63.3% to 85%, capturing a lot of the floor misplaced by Ultrahuman.
The U.S. beforehand accounted for as a lot as 50% of Ultrahuman’s income at its peak, although that share has since declined as the corporate expanded in Europe and Asia through the interval of import restrictions, Kumar instructed TechCrunch. He downplayed the aggressive affect, saying Ultrahuman’s absence gave rivals solely a “three-month benefit” and that the corporate expects to regain misplaced floor shortly.
Ultrahuman plans to ramp up its U.S. rollout instantly, with Kumar saying it may take 5 to 6 months to achieve full scale as the corporate rebuilds its provide chain and distribution.
The Ring Professional’s redesigned unibody metallic construction helped the corporate safe U.S. clearance and will likely be central to a comeback, with enhancements, it says, together with longer battery life and enhanced on-device processing.
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Ultrahuman has opened U.S. pre-orders for the Ring Professional, with transport set to start on Could 15, in response to the corporate. The system begins at $399, with early pre-orders priced at $349 for the primary 1,000 prospects.
Kumar mentioned the Ring Professional was already in growth as a part of a broader product improve, but in addition helped handle the patent dispute. “We consider the Ring Air is a non-infringing mannequin, and we’re preventing that in federal court docket within the U.S.,” he mentioned, including that the brand new design was meant to resolve the problem extra definitively.
India emerges as subsequent battleground
Whereas Ultrahuman plans to ramp up its efforts within the U.S., rival Oura entered Ultrahuman’s house market, India, final week with the launch of its Ring 4, setting the stage for broader rivalry throughout key markets.
Kumar was upbeat on the competitors, saying Ultrahuman stays centered on long-term progress in India at the same time as new gamers enter the market. He added that elevated competitors may assist increase consciousness in what stays a nascent class within the nation.
Sensible ring shipments in India declined 30.6% year-over-year in 2025, at the same time as Ultrahuman led the market with a 30.4% share, adopted by Gabit at 18.3%, per a latest IDC report. Common promoting costs fell 8.7% to $160, highlighting each rising competitors and pricing strain.
IDC expects the sensible ring market to proceed rising at a double-digit tempo within the U.S. and globally, although progress in India is more likely to stay extra muted, Ubrani instructed TechCrunch. Oura’s worldwide model recognition may assist it acquire traction within the nation, the place early native opponents have already pale, leaving room for established international gamers to maneuver in, he added. Many early entrants in India had largely centered on repackaged {hardware} with restricted differentiation and have since scaled again their efforts.
The U.S. accounts for about 45% of Ultrahuman’s roughly 700,000 each day lively customers globally, Kumar mentioned, underlining its significance to the corporate. The U.S. consumer base additionally skews extra feminine, with girls accounting for about 73–74% of customers there, in contrast with roughly 68% globally, up from about 65% a 12 months earlier.
Kumar additionally hinted at plans past sensible rings, saying Ultrahuman is engaged on a brand new wearable system centered on a distinct biomarker, as the corporate seems to increase its product portfolio. Ultrahuman at present tracks a variety of biomarkers together with coronary heart charge, coronary heart charge variability, pores and skin temperature, sleep phases, motion, and blood oxygen ranges.
