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    AI

    Truecaller now enables you to dangle up on scammers — on behalf of your loved ones

    Naveed AhmadBy Naveed Ahmad13/03/2026Updated:13/03/2026No Comments4 Mins Read
    Family Protection Hero


    Caller id platform Truecaller just lately launched a brand new characteristic that lets one particular person turn into an admin of a household group, get alerts about fraud calls acquired by different members, and even finish a name on their behalf if they believe a member of the family would possibly get scammed.

    The corporate, which has over 450 million customers, first launched the characteristic in December in a handful of nations like Sweden, Chile, Malaysia, and Kenya. Truecaller mentioned that after seeing promising outcomes, it determined to roll it out worldwide, together with in India, the corporate’s largest market. The characteristic is free, and customers can create teams even when they aren’t on a paid Truecaller plan.

    Picture Credit: Truecaller

    With this characteristic, the tech-savvy member of a household or pals group can turn into the admin of an as much as five-member group. As soon as the opposite members be part of the group, the admin can get alerts about doubtlessly fraudulent calls these members obtain. If the admin believes that the decision might hurt the member, they will remotely finish the decision as nicely. Whereas the admin can get alerts for fraud calls when a member is utilizing iOS or Android, they will solely finish requires members on Android.

    On Android, members may grant permission to the admin to detect real-time exercise reminiscent of strolling or driving, battery stage, and telephone sound settings (to examine if the telephone is in silent mode). Truecaller mentioned that is useful for admins to maintain tabs on aged members and to solely name them when they aren’t strolling or driving.

    Picture Credit: Truecaller

    The admin may block sure numbers and worldwide calling codes, and share a blocklist with group members.

    Truecaller famous that the admin can’t see the non-spam name historical past or SMS historical past of group members.

    “I feel, sadly, all of us know any individual or one other in our households or pals who’ve been impacted by fraud,” Kunal Dua, Chief Product Officer, at Truecaller, instructed TechCrunch over a name. “In that sense, it’s a elementary shift for Truecaller by way of what we’ve been specializing in as an issue,” he added.

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    Picture Credit: Truecaller

    Final yr, Truecaller launched a voicemail feature for Indian users that includes an AI assistant that listens for calls when a person is unavailable and gives a abstract of the transcript. The corporate is exploring an identical AI strategy for household safety to doubtlessly alert the admin about what sort of fraud name a bunch member is receiving.

    The corporate can also be exploring utilizing AI to display screen calls and robotically disconnect them when sure phrases related to scams are detected, reminiscent of “digital arrest” — a tactic during which perpetrators impersonate legislation enforcement officers to extract info or cash from name recipients.

    In India, rip-off calls have risen over time and precipitated monetary losses throughout the nation. Truecaller mentioned that it recognized over 7.7 billion fraud calls final yr. Indian authorities have launched multiple initiatives, together with a controversial policy known as SIM binding that would hamper the working of apps like WhatsApp and Telegram.

    Truecaller is going through headwinds. Its inventory has dwindled by over 80% within the final 12 months. Throughout its This fall 2025 report, the corporate mentioned that its EBDITA– a measure of working profitability — dipped 49% year-on-year, with advert income declining 31%. The corporate can also be going through challenges from India’s Caller Name Presentation (CNAP) system, which shows the identify of the caller as registered with their telephone provider. Truecaller has maintained that simply displaying a caller’s identify gained’t scale back spam calls, arguing that its platform goes additional by providing community-based experiences.

    “In India, there was a lot discuss in regards to the imminent rollout of CNAP,” Truecaller CEO Rishit Jhunjhunwala mentioned through the This fall 2025 earnings name. “CNAP is partially rolled out, and up to now, the influence on our person development is restricted. As we have now mentioned up to now, we count on that CNAP might need some influence on person development, however that is still to be seen as CNAP reaches a full rollout.”

    Continued Jhunjhunwala, “Our focus continues to be on delivering a superior product, and as you’re conscious, the patron can select to have CNAP and Truecaller in parallel, the place we offer much more info and much more context and numerous different options, for the patron.”



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    Naveed Ahmad

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