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    Roku to launch streaming bundles as a part of its efforts to proceed rising its profitability

    Naveed AhmadBy Naveed Ahmad14/02/2026Updated:14/02/2026No Comments2 Mins Read
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    Roku shared its fourth-quarter earnings for 2025 this week, in addition to some thrilling plans within the pipeline. The corporate is rolling out new streaming bundles, increasing its $3 subscription service, Howdy, to extra platforms, and partnering with extra premium streaming providers following the profitable addition of HBO Max.

    Launching bundles in 2026 is a brilliant transfer, because it may appeal to extra viewers searching for engaging offers amid rising subscription costs. Many streaming platforms have been growing their charges lately, and Roku goals to enchantment to cost-conscious customers. The optimistic affect of HBO Max on Roku’s premium subscriptions has inspired the corporate to proceed this technique by including extra top-tier companions, which is prone to drive progress going ahead.

    Moreover, Roku launched its ad-free subscription streaming service, Howdy, final yr and plans to increase its availability past the Roku platform. Whereas particular particulars stay undisclosed, Roku CEO Anthony Wooden acknowledged at CES final month that the objective is to distribute Howdy extensively, saying, “We wish to distribute it all over the place.”

    Different highlights embrace Roku customers streaming 145.6 billion hours of video in 2025, marking a 15% enhance from 2024. The corporate can be nearing the milestone of 100 million streaming households, although it has determined to report this determine much less incessantly.

    Financially, Roku delivered a powerful quarter, posting internet revenue of $80.5 million, a rebound from a $35.5 million loss in the identical interval final yr. Complete income for This autumn 2025 reached $1.4 billion, representing a 16% year-over-year enhance.

    Wanting forward, Roku is optimistic, projecting whole internet income of $5.5 billion and gross revenue of $2.4 billion.

    “In 2023, our precedence was to rightsize our price construction and attain adjusted EBITDA breakeven in 2024, and we achieved that objective a full yr forward of schedule,” Wooden advised buyers throughout the name yesterday afternoon. “Looking forward to 2026 and past, we’re assured in our means to maintain double-digit platform income progress whereas persevering with to develop profitability.”



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    Naveed Ahmad

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