**The Microdrama Reboot: Henry Soong’s Quest for Authentic TV**
Hey there, fellow TV lovers! Are you tired of the same old, cookie-cutter microdrama shows that promise the world but deliver nothing but predictable plot twists and shallow characters? I’m right there with you. That’s why I’m super excited to share my thoughts on Henry Soong’s latest venture, Watch Membership. This innovative platform is trying to shake up the microdrama game with a focus on authentic, engaging stories and a community that actually cares.
Let’s face it, most microdrama apps are just that – bland and predictable. I mean, who hasn’t watched a show where the protagonist is some poor, innocent girl who falls for a rich, mysterious guy with a dark secret? (Yes, I’m looking at you, yet another microdrama app with a werewolf-vampire plotline). But Soong is on a mission to change this.
By incorporating a social community into the app, Watch Membership is trying to create a dialogue around each show similar to what we see on Reddit or Tumblr for shows like “Severance” and “Stranger Things.” It’s not just about binge-watching; it’s about being part of a community that’s passionate about the content.
What sets Watch Membership apart is its focus on featuring shows made by talented professionals – SAG and WGA actors and writers. Soong wants to create a platform where creatives can work together to make high-quality shows on a smaller budget.
The app has already secured some big-name investors, including GV and Patreon’s Jack Conte. With its focus on community and quality over quantity, Watch Membership has the potential to disrupt the microdrama landscape.
In an interview with TechCrunch, Soong shared his vision: “We’re working with incredibly talented people on shows that might not have been possible on a bigger platform. We give them the creative freedom to take risks and try new things.”
Soong’s background in product management at Meta has given him a unique understanding of how to turn a business into a profit-maker. He turned Meta’s Chinese ad sales into a $5 billion revenue stream, and he’s hoping to do the same with Watch Membership.
The first show, “Return Supply,” is set to launch soon, with daily episodes. Check out the trailer above to get a sneak peek.
In a crowded market of formulaic microdrama apps, Watch Membership is a breath of fresh air. With its commitment to quality and community, it has the potential to change the game.
