**By Rotation and Uber Team Up to Revolutionize Sustainable Ski Rentals in the UK**
I’m stoked to share this exciting news: By Rotation, the UK’s go-to peer-to-peer fashion rental platform, has just collaborated with Uber to bring same-day, sustainable ski rentals to the masses! For a limited time, UK customers can rent outfits from their neighborhood and have them delivered via Uber within 60 minutes, all at a 10% discount – talk about convenience!
So, what’s behind this genius move? By Rotation discovered that a whopping 30% of their ski renter customers were searching for same-day pickup, and this partnership aims to solve that problem. And, let’s be real, ski fashion has become a major trend online, especially since skiing remains a popular pastime across Europe.
According to Eshita Kabra-Davies, the founder and CEO of By Rotation, the partnership was born from “listening to our community” and realizing that while customers love how sustainable renting clothes can be, they also want the “speed and comfort of e-commerce”. She calls this the “emergency economy” – that moment of “satorical panic” when someone realizes they need an outfit instantly and often resorts to making a “panic buy”.
By working with Uber, By Rotation hopes to shift consumers from “fast fashion” to “slow fashion”, a sustainable and more affordable approach to buying clothes. And, with the sharing economy on the rise among young people seeking more sustainable options, this partnership is a game-changer.
Here’s how it works: when customers rent from their neighborhoods, they’ll be prompted to use Uber Courier, and the By Rotation discount will be applied automatically. And, as an added bonus, By Rotation is already eyeing expansion beyond the UK, with the model launched in New York and plans to roll out in the UAE.
As the world’s largest peer-to-peer rental platform, By Rotation has managed to accumulate an impressive luxury stock value of over $100 million, with over 1 million customers (including the likes of Ellie Goulding!) on board. And, with this partnership, the company is one step closer to building the “world’s largest shared wardrobe”.
Stay tuned for more updates on this exciting development, and don’t forget to follow By Rotation and Uber on social media to stay ahead of the curve!
