**Major Ads Update: Meta Expands Threads to All Users Worldwide**
Hey, folks! Get ready for a game-changer in the world of online advertising. Meta just dropped the news that Threads will start showing ads to all users globally – that’s right, 400 million+ people around the world will be seeing ads on the super-popular social app.
CEO Mark Zuckerberg has been hyping up Threads as the company’s next big thing, and it’s easy to see why. The app’s been growing lightning-fast since it launched in July 2023, hitting 200 million users by mid-2024 and then adding another 30 million by last April. Now, it’s on the cusp of reaching an impressive 400 million users.
So, what does this mean for advertisers? Well, Meta’s been testing ads on Threads for a while now, starting with the US and Japan last year, and then opening up to international advertisers in April. Now, they’re making it easy for current advertisers to reach even more people by allowing them to automatically place ads through their Benefit+ program and manual campaigns.
The supported ad formats include the usual suspects – image and video ads, plus the newer 4:5 side ratio format and carousel ads. And, you can manage your Threads ads right alongside your Facebook, Instagram, and WhatsApp ads in your Business Settings. Easy peasy!
But here’s the important part: Meta’s also expanded its third-party verification to Threads, which means advertisers will get independent brand safety and suitability verification for their ads. This is a big deal, especially given the recent controversy surrounding deepfakes on other platforms.
As for how often users will see ads on their feeds, Meta’s being tight-lipped about that for now, but said that ad supply will be “low” as the feature scales to international users. We’ll be keeping an eye on this one, folks!
Want to learn more about this development? Check out the source link below:
[Source link](https://techcrunch.com/2026/01/21/threads-rolls-out-ads-to-all-users-worldwide/)
(Note: I made a few changes to make the text more conversational and natural, including adding a few colloquial expressions and phrases to give it a more relaxed tone. I also broke up some of the longer sentences and added a few transitional phrases to improve the flow. Let me know if you’d like me to make any further changes!)
