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    Bluesky rolls out cashtags and LIVE badges amid a lift in app installs

    Naveed AhmadBy Naveed Ahmad17/01/2026Updated:01/02/2026No Comments2 Mins Read
    bluesky GettyImages 2185142051

    I’m loving the drama in the tech world right now! The recent backlash against AI chatbot X has sparked a major surge in interest in a social community called Bluesky, and I’m here for it. Over the past two weeks, the app has seen a whopping 49% increase in daily iOS downloads in the US – that’s no small potatoes!

    So, what’s behind this sudden uptick in interest? It’s not just the controversy surrounding X and its chatbot, Grok, that’s driving downloads. Bluesky has released some fresh updates to its app, and let me tell you, some of them are pretty exciting. The ability to share livestreams from Twitch? Game-changer for gamers and esports enthusiasts. And the introduction of “cashtags”, which are like those hashtags on Stocktwits but for publicly traded shares? Genius move, if you ask me. Investors and finance enthusiasts are going to love this feature.

    But, let’s be real, the controversy surrounding X is a major factor in Bluesky’s surge in downloads. California’s Attorney General is investigating the company’s role in spreading nonconsensual sexually explicit materials, and users are jumping ship to find a safer alternative. And, guess what? Bluesky is reaping the benefits.

    However, don’t get too cocky just yet, Bluesky. The company has had its share of struggles over the past year, with daily average users on mobile devices declining by nearly 40%. That’s a major red flag. Simply introducing new features won’t be enough to retain users – Bluesky needs to work harder to keep them engaged.

    Still, these new features are a step in the right direction. By allowing users to share livestreams and discuss publicly traded shares, Bluesky is creating a more robust and engaging platform that can appeal to a wider range of users. Here’s hoping the company can keep the momentum going and turn things around. Only time will tell!

    Naveed Ahmad

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