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    Digg launches its new Reddit rival to the general public

    Naveed AhmadBy Naveed Ahmad15/01/2026Updated:02/02/2026No Comments2 Mins Read
    digg communities lightMode

    **Digg’s Back: The Revival of a Social Media Classic**

    Ah, nostalgia! Remember Digg, the pioneering social media platform that once shook up the internet with its addictive score system and community-driven news aggregation? Yeah, that Digg is back, and it’s looking to take a swing at the current king of the internet hangouts, Reddit.

    Under the guidance of co-founders Kevin Rose and Alexis Ohanian (yes, that Alexis Ohanian), Digg 2.0 is poised to relaunch in an open beta tomorrow, January 15th. This time around, the platform is all about fostering community and tackling the toxic elements that often plague social media spaces.

    Rose and team have been cooking up a new approach to building trust within online communities. Gone are the days of tedious KYC (Know Your Customer) processes that can make users roll their eyes. Instead, Digg is exploring cutting-edge tech like zero-knowledge proofs to confirm user identities. Think of it like joining a club for Oura ring enthusiasts – you gotta prove you’re legit to join the conversation.

    The revamped platform boasts a sleek design, with a new sidebar allowing users to pin their favorite communities and a feed optimized for those fancy visual components. Initially, communities will be led by one manager, but as Digg adds more features (like customizations and integrations), community members will get more hands-on control.

    And don’t worry, Digg isn’t forgetting its roots. They’re bringing in some Reddit moderators as advisors to help shape the moderation experience and ensure it’s equitable for all users. Justin Mezzell, Digg’s CEO, emphasizes the need for community management to make Digg a success.

    Even the AI-powered podcast that floated on the platform during private beta is getting a human touch. According to Rose, the response from users has been overwhelming, and they’re considering shifting to a human-hosted format. Talk about product-market fit!

    So, when does this whole thing go down? Tomorrow, around 4 PM ET, Digg will open its doors to the public. The question on everyone’s mind? Can Digg’s community-focused approach and innovative features give it an edge against the reigning champ, Reddit?

    We’re about to find out.

    **Want to give Digg a try? Sign up for the open beta and share your thoughts in the comments below!**

    Naveed Ahmad

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