**Spotify Drops the Bar for Video Monetization: What Does it Mean for Podcasters?**
Hey there, creators! If you’re one of the many podcasters making waves on Spotify, you might want to pay attention to the latest news. Spotify has just relaxed its eligibility requirements for monetizing videos on its platform, making it easier for creators to earn some cash from their content.
**The new rules are in:**
Let’s get to the good stuff. The changes to Spotify’s video monetization policy are:
* Episode requirement: You now need just 3 episodes instead of 12 to qualify for monetization.
* Consumption hours: You need only 2,000 hours of content consumed on your show, down from 10,000.
* Engaged viewers: You need to have just 1,000 engaged viewers in the past 30 days, down from 2,000.
**But that’s not all**
Spotify is also launching new sponsorship tools to make it easier for creators to manage and measure sponsorships. These tools will be available in the Spotify for Creators app and Megaphone, the company’s podcast hosting and monetization suite, starting in April.
**The API gets some love**
To make things even sweeter, Spotify is expanding its API to let creators publish and monetize their video podcasts on the platform using their existing platforms. Acast, Audioboom, Libsyn, Omny, and Podigee are among the first to join the fun.
**What’s next for Spotify’s video strategy?**
Spotify’s been working hard to grow its video content, and it’s paying off. Since its companion program launched, video podcast consumption on the platform has nearly doubled. Users are also streaming twice as many video shows per month as they were before the program launched.
**A new studio in Hollywood**
And if you’re in the LA area, you might be interested to know that Spotify is opening a new studio in West Hollywood. This will serve as a base for the Ringer podcast network and will be available to select creators from the companion program. A great opportunity for those who want to take their content to the next level.
We’ll be watching to see if these changes help Spotify give YouTube a run for its money. What do you think? Share your thoughts in the comments below.
**Read the full article on TechCrunch for more details**
This is a developing story, and we’ll be sure to keep you updated. Stay tuned!
