Intuit has signed a multi-year contract value greater than $100 million with OpenAI, enabling its tax and monetary apps to function inside ChatGPT and increasing the corporate’s use of OpenAI’s fashions throughout its merchandise.
Intuit mentioned its instruments, similar to TurboTax, Credit score Karma, QuickBooks and Mailchimp, shall be accessible via ChatGPT, permitting customers to ask questions and full duties similar to estimating tax refunds, reviewing credit score choices, or managing enterprise funds.
With customers’ permission, Intuit’s apps will be capable to entry their monetary knowledge to generate responses and full duties, like sending advertising messages or issuing bill reminders. Prospects may even be capable to use the instruments inside ChatGPT to evaluation bank cards, private loans and mortgages.
The settlement displays a broader pattern of know-how and monetary corporations adopting giant language fashions in shopper and enterprise software program. OpenAI in October launched a method to let builders construct apps accessible via ChatGPT. Early individuals in this system included Reserving.com, Expedia, Spotify and a number of other different shopper and productiveness platforms.
However Intuit’s integration differs from present ChatGPT apps, as it is going to be used for duties that may instantly affect monetary selections. Such makes use of have raised considerations concerning the reliability of AI programs, which might produce incorrect or deceptive outputs.
Intuit employs a number of validation strategies and makes use of giant domain-specific datasets to attenuate the danger of errors or “hallucinated” responses, Bruce Chan, a spokesperson for Intuit, instructed TechCrunch.
“When our AI offers a solution or provides steerage to a buyer, it’s drawing on the deep experience that Intuit has developed over a few years, plus the info that offers us a 360-degree view of the shopper,” Chan mentioned. “This helps make sure that the reply given is related and grounded within the buyer’s personal knowledge, and displays Intuit’s years of area experience.”
Techcrunch occasion
San Francisco
|
October 13-15, 2026
Chan mentioned Intuit continues to face behind the accuracy ensures supplied via its merchandise, together with TurboTax, however didn’t make clear when requested if the corporate or the shopper can be on the hook for errors that consequence from AI-generated suggestions or insights.
Intuit has been increasing its use of AI in recent times with an eye fixed in direction of making the most of its huge knowledge infrastructure. In 2023, the corporate launched Intuit Help, an AI assistant that works throughout its merchandise.
The partnership additionally includes Intuit increasing its use of OpenAI’s fashions throughout its enterprise. The corporate already makes use of AI fashions from OpenAI alongside different industrial and open-source giant language fashions. Intuit mentioned the partnership will give it entry to new audiences via ChatGPT, including one other distribution channel for its small-business and shopper finance instruments.
“This partnership will deepen Intuit’s use of OpenAI’s frontier fashions, which can assist energy choose AI brokers throughout Intuit’s platform,” Chan mentioned.
The deal additionally covers Intuit’s continued use of ChatGPT Enterprise, which the corporate mentioned is deployed internally to help worker workflows.
