When the hosts of the favored All-In podcast launched their very own tequila model at a star-studded social gathering final June, all 750 bottles of the $1,200 spirit rapidly offered out. However getting these bottles into prospects’ fingers has confirmed more durable than anticipated.
The long-awaited bottles of Besties All-In tequila started transport final week to those that ordered them, ending an almost five-month-long wait, Jason Calacanis, one of many podcast’s hosts, advised TechCrunch.
The holdup was the weird bottle, Calacanis mentioned: “Handcrafted bottles took a bit longer to create than anticipated, however the bottles began transport final week!” The bottle was designed as a collector merchandise and appears like a stack of poker chips illuminated from the underside. It offers homage to poker, one other of the podcast hosts’ favourite pastimes in addition to consuming tequila.
Patrons had been advised at the moment that they might anticipate supply by the top of summer time. However summer time got here and went. The shoppers not solely dished out the $1,200 but additionally paid taxes and different charges.
A TechCrunch reader advised us that supply was repeatedly delayed: pushed again to October, then November, and most just lately, one individual was advised the supply can be “after November,” in accordance with a letter seen by TechCrunch from the distributor Flaviar, the spirits market dealing with distribution.
Each the product’s official website and Flaviar’s communications mirrored the shifting timeline — the web site initially promised end-of-summer supply however now says shipments will “start in November.” The Flaviar letter indicated that deliveries had been occurring in batches.
Whereas it’s nonetheless not clear how lengthy it would take the distributor to meet all orders, we no less than know that shipments have begun and what the holdup was. With a bit of luck, followers of the VCs, pod bros, and “besties” who host All-In can be sipping on the dear, handcrafted liquor throughout the upcoming vacation season.
Techcrunch occasion
San Francisco
|
October 13-15, 2026
Flaviar has not but responded to our request for remark.
