Reddit CEO Steve Huffman stated AI chatbots aren’t a significant visitors driver for the social platform regardless of firms like OpenAI and Google having seen progress in individuals utilizing AI for search. Throughout Reddit’s Q3 2025 name, the exec famous that Google search and direct entry proceed to be its high visitors drivers.
“[Chatbots are] not a visitors driver right this moment. I feel {our relationships} with the businesses that we work for — or work with immediately are wholesome, and we each realized so much during the last couple of years, actually the worth of Reddit’s information and the place our respective merchandise can go and the way we can assist one another. So I’m wanting ahead to persevering with to work on these items with these companions. However they’re not a significant visitors driver right this moment,” Huffman stated in the course of the name with analysts.
An analyst requested the corporate if 50% of the visitors comes from Google and 50% direct, Huffman stated that these numbers are “approximate, however fairly shut.”
Reddit has had a tough relationship with LLM builders. The corporate locked down its information by way of a brand new coverage change in Could 2024 and indicated that any type of industrial use of its information would wish a license. On the similar time, the corporate signed a cope with OpenAI to let it use Reddit information for mannequin coaching.
The corporate additionally has a partnership agreement with Google. Then again, the corporate has ensued a authorized battle with AI firms like Anthropic and Perplexity.
Reddit reported a optimistic quarter with $585 million in income, up 68% year-on-year. The corporate additionally clocked in 116 million day by day energetic distinctive customers and 444 million weekly energetic distinctive customers, with 20% progress year-over-year. The corporate talked about it recorded 31% year-on-year progress in worldwide day by day customers. It additionally stated that greater than 190 million Individuals go to the social community each week.
The corporate talked about that it continues to spend money on making the search expertise a central a part of the expertise. Huffman stated that the corporate is dealing with 20% of search volumes by way of its AI-powered Solutions and “that type of core search field.” He famous that in Q3, 75 million individuals searched weekly on Reddit. The corporate has been speaking about unifying AI and the core search expertise, and Huffman stated it’s coming within the subsequent few quarters.
What’s extra, Reddit is experimenting with a brand new and less complicated onboarding stream to extend early consumer engagement.
“We wish them to see of their first session that Reddit is superb and has content material for them. So our purpose is to attach customers with related content material in a short time,” Huffman stated.
