Amazon’s new AI procuring instrument tells you why you should purchase a really useful product

Amazon has been stuffing AI options into its procuring expertise for the previous few years now. In the present day, the corporate unveiled a brand new function known as “Assist me determine,” which takes into consideration your searches, searching and procuring historical past on Amazon to counsel merchandise and describe why a selected product is best for you

For instance, when you’re looking for a tenting tent, and have checked out sleeping luggage for 4 folks, stoves, and have purchased tenting boots, Assist me determine would counsel an all-season, four-person heat tent. The instrument will initially follow the value vary you’re at present searching, however it may well additionally counsel cheaper or dearer objects when you select to see extra choices.

Amazon says the “Assist me determine” button will present up after a person has browsed by many comparable listings. The button can be positioned beneath the “Preserve looking for” choice on the prime of the homepage.

“Assist Me Determine saves you time by utilizing AI to offer product suggestions tailor-made to your wants after you’ve been searching a number of comparable objects, providing you with confidence in your buy choice,” Daniel Lloyd, vice chairman of personalization at Amazon, mentioned in a press release.

Amazon mentioned it’s utilizing giant language fashions together with AWS’ generative AI app service, Bedrock, search service OpenSearch, and suggestion service SageMaker for the instrument.

The function shall be out there to shoppers within the U.S. on the Amazon Buying app on iOS and Android, and on the internet.

Over the previous yr, the e-commerce firm has carried out a number of procuring instruments to drive extra purchases. Final yr, it launched an AI assistant Rufus, which sought to assist reply person questions on merchandise. Then in October 2024, it added AI-powered procuring guides for over 100 classes, and this yr, it began offering audio product and evaluation summaries.

After which in September, it debuted Lens Dwell, which lets customers level their telephone digital camera at issues round them on this planet and get product solutions on Amazon.

Google, OpenAI and Perplexity have additionally been investing in AI-powered procuring instruments to drive extra gross sales.