Snapchat is making its new “Think about Lens,” the corporate’s first open immediate image-generation AI Lens, obtainable to all customers totally free. The Lens was initially launched in September however just for paid subscribers. With the Lens, customers can edit their very own Snaps utilizing customized prompts or generate their very own.
For example, you might immediate the app “flip me into an alien” after snapping a selfie, or request a picture of a “grumpy cat.” The corporate suggests you might use the Lens to strive on Halloween costume concepts, or reimagine your pal in a brand new look, amongst different issues.
The outcomes will be shared with associates, posted to your Story on Snapchat, or shared past the app.
The broadened availability of the AI Lens follows the launch of AI video-generating apps from Meta (Meta AI) and OpenAI (Sora), which compete for younger folks’s consideration with much more superior AI instruments and options than photograph modifications.
For example, Sora lets customers generate movies of themselves after offering the app with a one-time video and audio recording to seize their look. Pals can share these AI personas, dubbed “cameos,” with each other, to allow them to star in movies collectively.
That places stress on different social apps like Snapchat to maintain up, so making the AI picture Lens free to make use of appears a worthwhile funding for the app maker.
Till now, Snapchat’s AI Lens was solely obtainable to Lens+ and Snapchat Platinum Subscribers, the corporate says. With the expanded rollout, Snap is making a restricted variety of picture generations obtainable to all free customers, as properly. At launch, free customers within the U.S. will be capable to entry the brand new Lens, with plans for different markets underway, beginning with Canada, Nice Britain, and Australia.
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The Lens is discovered close to the entrance of the in-app Lens Carousel, or you possibly can seek for it by title. To create, faucet the caption to edit your immediate, or use one of many preloaded strategies for those who want inspiration.
The corporate notes that Snapchat customers entry Lenses greater than 8 billion instances per day.
